Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Anachronism Made Copy Feel More Human
In this episode of The Copywriting Podcast, Lucas and Luna explore how a single anachronism — an old-fashioned word or phrase — can make sales copy feel more human and trustworthy. They analyze a 1940s letter from a small business owner that used 'kindly' and 'humbly' to boost response rates, and discuss why modern copy often feels robotic and how injecting a bit of vintage language can cut through. They share practical tips for testing anachronisms in headlines and calls-to-action, and the importance of authenticity over gimmickry. Along the way, they touch on listener…
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