Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Single Question in the P.S. Lifted Response Rates
In this episode, Lucas and Luna dive into a classic but often overlooked sales letter ingredient: the postscript. They explore how a simple question in the P.S. can lift response rates by as much as 18 percent, citing a 2024 case study from a B2B software company that used a question-based P.S. to re-engage stale leads. They break down why questions work in the P.S., how it creates a conversational loop, and why the P.S. is the most-read part of any letter after the headline. Tune in for a concrete copywriting technique you can apply today.
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The skinny
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