Shows / The Prompt
The Prompt
The Prompt is a podcast about the questions shaping the future before anyone agrees on the answers. Hosted by Rachel Truair, the show brings together operators, creators, analysts, academics, and unconventional thinkers for candid conversations that start with a simple prompt and spiral from there. Before the playbooks exist and consensus forms, The Prompt explores the ideas, tensions, and hot takes shaping what comes next in AI, work, brands, business, and human relevance.
Episodes
- The Prompt
> Are founders becoming the last trusted institution? — Sydney Sloan
A founder’s story is often a company’s first brand. It is easier to build, easier to believe and easier to trust than anything the company says about itself…
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> Is earning AI's trust just horse training with better software? — Mark Drosos, Conductor
Horses don’t trust you because you tell them to. They learn from consistency, predictability and what you do over time. Mark Drosos, SVP of Channel Sales &…
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> If AI does the entry-level work, who becomes the next expert? — Elizabeth Maxson, Contentful
AI can make people productive before it makes them experienced. That creates a new problem for leaders: if junior employees stop doing the work that once…
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> Are we adapting to a broken internet or helping break it? — Rand Fishkin
The internet used to make a simple promise: create something valuable, get discovered, and earn the visit. That promise is disappearing as Google answers…
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> Did we make selling easier, and buying worse? — Jen Allen-Knuth
We've spent nearly two decades trying to make selling easier, CRMs, automation, sequences, intent data, and now AI. So why does it feel harder than ever to…
The Prompt> Is your team using AI you don't know about? — Mike Kaput
New research on thousands of professionals found something leaders don't want to hear: 53% of individuals say they're already deep into using AI, while only…
The Prompt> Is persuasion becoming a lost art? — Kelly Urban
About the episode We're communicating more than ever, and AI has made producing polished language almost effortless. So why does it feel harder than ever to…
The PromptEp. 589 | Leading through the AI shift: Why generative AI demands new thinking, not just new tools
Generative AI is not just another tool, it’s a complete shift in how decisions are made and work gets done. In this episode of the OnBase podcast, Paul Gibson…
The PromptEp. 588 | Behavioral ABM: Detecting Buying Groups Before the RFP
ABM isn’t a campaign. It’s a behavioral listening system. In this episode of the OnBase Podcast, Chris Moody sits down with Radoj Glisik, SVP of Digital…
The PromptEp. 587 | Beyond monolithic martech: how composable B2B marketing unlocks real AI impact
AI is everywhere in B2B marketing. But most teams are still working with disconnected tools and fragmented data. In this episode of the OnBase podcast, Chris…
The PromptEp. 586 | Stop bolting on AI: Rebuild your go-to-market from the foundation up
AI won’t fix your go-to-market if your operating system is broken. In this episode of the OnBase Podcast, Chris Moody sits down with Yas Dalkilic, head of AI…
The PromptEp. 585 | The architect CMO: Why operations, not ideas, unlock great creative
Great creative does not fail because of ideas. It fails because of operations. In this episode of the OnBase podcast, Chris Moody sits down with Michael…
The PromptEp. 584 | How modern ABM works: from account selection to execution
Modern ABM is not a channel or a quick win. In this episode of the OnBase podcast, Paul Gibson sits down with Katie Skene, Senior ABM Manager at Global Relay…
The PromptEp. 583 | From SEO to GEO: Winning digital visibility in the AI-first era
Search is changing faster than ever. In this episode of the OnBase podcast, Chris Moody sits down with Andreea Westenberg to explore how digital visibility is…
The PromptEp. 582 | AI SDRs are here: How CMOs are putting AI agents on the front lines of pipeline
AI agents are no longer experimental. In this episode of the OnBase podcast, Chris Moody sits down with Maura Rivera, CMO at Qualified, to explore the rise of…
The PromptEp. 581 | The single-buyer myth: why B2B deals are really won by buying groups and AI
Single-buyer strategies are no longer enough. In this episode of the OnBase podcast, Paul Gibson sits down with Graham Reed, director of business creation at…
The PromptEp. 580 | Modern ABM strategies: outcomes, AI, and buying groups
Traditional ABM frameworks are no longer enough. In this episode of the OnBase podcast, Paul Gibson sits down with Declan Mulkeen, CMO at Strategic ABM, to…
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Ep. 579 | Scaling without soul crushing: how teach-back, AI coaching and culture drive real sales performance
Sales teams have more training, more tools, and more AI than ever — yet execution in the field continues to break down. In this episode of the OnBase podcast…
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Ep. 578 | Inside Roku’s programmatic playbook: daily rigor, culture fit and the future of CTV
Roku’s John Rogers reveals how daily rigor, culture fit and a new programmatic playbook are shaping the future of CTV advertising. 🎙️ Episode summary In this…
- The Prompt
Ep. 577 | How humanizing B2B and brand resonance drive GTM success
In this episode of the OnBase podcast, host Paul Gibson sits down with Kate Mackie to unpack why humanizing B2B marketing is no longer optional—and how brand…
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Ep. 576 | How continuous brand building powers ABX success
In this episode of OnBase, host Paul Gibson sits down with Soumyajit Dey for a deep dive into why continuous brand building outperforms one-off campaigns every…
- The Prompt
Ep. 575 | How to build authentic B2B influence with ABX, thought leadership, and AI
In this episode of OnBase, host Paul Gibson sits down with Joel Harrison for a wide-ranging and deeply insightful conversation about one of the most pressing…
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Ep. 574 | Customer-led growth, AI, and high-impact plays every B2B team should use
In this episode of OnBase, host Chris Moody sits down with Corrina Owens to explore the evolution of account-based marketing, the misconceptions that still…
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Ep. 573 | Why enterprise ABM falls short and how to fix it
In this episode of OnBase, Paul Gibson talks with Tejal Patel about why ABM often falls short in large enterprises and how companies can fix it. Tejal shares…
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Ep. 572 | How to scale high-quality B2B campaigns with AI
In this episode of OnBase, host Chris Moody sits down with Chelsea Wells to discuss how AI is reshaping the future of demand generation, campaign creation, and…
- The Prompt
Ep. 571 | Marketing leadership in the age of AI: Building smarter teams and measurable growth
In this episode of OnBase, host Chris Moody sits down with Jasmeet Sawhney to explore what it means to lead marketing in an AI-driven world. Jasmeet shares his…
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Ep. 570 | Data-driven precision targeting: Workday’s winning ABM formula
In this episode of the OnBase Podcast, host Chris Moody sits down with Craig Abramson of Workday to discuss how data quality, timing, and automation shape the…
- The Prompt
Ep. 569 | Jon Miller on how AI is breaking and rebuilding B2B go-to-market
In this OnBase episode, host Chris Moody reconnects with marketing visionary Jon Miller for a deep dive into the evolution of B2B marketing and the…
- The Prompt
Ep. 568 | Driving 80% more deals: Hexagon’s ABM transformation with Demandbase
In this OnBase Podcast episode, host Chris Moody sits down with Brynna Self to unpack how Hexagon SIG moved from “running ads to accounts” to a true…
- The Prompt
Ep. 567 | Content with a pulse: Building brand trust through storytelling
In this episode of OnBase, host Paul Gibson sits down with Callum Brodie to explore the evolution of content marketing in B2B and why every brand today needs…
- The Prompt
Ep. 566 | Zero-click SEO: How AI is disrupting the B2B buyer’s journey
In this episode of The OnBase Podcast, host Chris Moody dives deep with Vincent DeCastro to unpack one of the most dramatic shifts in marketing history: the…
- The Prompt
Ep. 565 | How AI is collapsing traditional GTM funnels and reshaping product marketing
In this episode of OnBase, host Chris Moody sits down with Madhup Mishra to explore how AI is collapsing traditional go-to-market funnels and reshaping product…
- The Prompt
Ep. 564 | Client-led GTM: How CMOs can drive sustainable, aligned growth
In this episode, host Paul Gibson talks with Meta Karagianni about the critical shift toward a client-led go-to-market strategy. Meta shares powerful insights…
- The Prompt
Ep. 563 | How AI is rewriting marketing, data, and the human side of sales
This episode of the OnBase Podcast dives headfirst into the seismic shifts transforming the marketing landscape. Host Paul Gibson sits down with Fiona Shepherd…
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Ep. 562 | AI in B2B advertising: Craig Miller (AWS) on what’s next for marketers
Demandbase CEO Gabe Rogol hosts a critical conversation with Craig Miller of AWS to tackle the seismic shifts reshaping the advertising landscape. They dive…
- The Prompt
Ep. 561 | The review playbook: Boosting B2B revenue and trust
In this episode of OnBase, host Paul Gibson sits down with Michelle Wrede to explore how businesses can transform customer reviews into powerful drivers of…
- The Prompt
Ep. 560 | Why ABM should be the core of every B2B go-to-market strategy
This episode of the OnBase Podcast delivers a masterclass in building modern go-to-market strategies with ABM at their heart. Host Paul Gibson talks with…
- The Prompt
Ep. 559 | How CloudPay transformed B2B growth with ABX
This episode of the OnBase Podcast features a compelling discussion with Nick Webb on the power of a modern go-to-market strategy. Host Paul Gibson and Nick…
- The Prompt
Ep. 558 | Scaling new verticals: GTM best practices for B2B sales leaders
In this episode of OnBase, host Paul Gibson sits down with Carolina Bräuninger from doinstruct to explore the intricacies of building a winning go-to-market…
- The Prompt
Ep. 557 | How to harness AI decisioning without losing trust or control
In this episode of OnBase, host Chris Moody is joined by Jonathan Moran from SAS for a deep dive into decisioning in the AI era. Jonathan explains the evolving…
- The Prompt
Ep. 556 | AI and ABM: How to Build Smarter Target Account Strategies
Host Chris Moody sits down with Jillian Lellis to explore how AI is revolutionizing account-based marketing and the critical importance of sales-marketing…
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Ep. 555 | Driving growth with smarter AI and stronger CX strategies
In this episode of OnBase, host Chris Moody sits down with Phil Hernandez and Tina Katic-Michalos to explore how organizations can rethink their go-to-market…
- The Prompt
Ep. 554 | Beyond Speed & Price: Redefining Broadband Marketing with Scott Neuman
In this episode of OnBase, host Chris Moody talks with Scott Neuman, VP of Marketing at Calix, about how broadband providers can move beyond competing on price…
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Ep. 553 | Future-proofing brands in the age of AI
In this episode of OnBase, host Chris Moody talks with Myla Pilao about how brands can remain relevant and resilient in the age of AI. Myla shares her…
- The Prompt
Ep. 552 | When Algorithms Meet Alignment: B2B’s Future, Decoded
Episode Summary This episode of the OnBase Podcast dives into AI’s critical role in transforming go-to-market (GTM) strategies, brand building, and buyer…
- The Prompt
Ep. 551 | How to lead a customer-centric GTM transformation
Episode Summary In this episode of OnBase, host Chris Moody welcomes Preet Sibia to discuss the evolution of go-to-market strategies from a transactional…
- The Prompt
Ep. 550 | How Intercom fixed bad Salesforce data and revived outbound prospecting
Episode Summary Alexander DeMoulin joins the OnBase Podcast to share his candid and inspiring journey from a failed salesperson to a respected RevOps leader…
- The Prompt
Ep. 549 | Chris Savage on Building Authentic B2B Brands in the Age of AI
Episode Summary Chris Savage joins the OnBase Podcast to share actionable insights on leveraging AI for brand building while staying true to authenticity. From…
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Ep. 548 | Future-Proof Your Marketing: How AI Agents Are Changing the Game
Episode Summary In this episode of OnBase, host Chris Moody sits down with Mark Boothe to explore how AI agents are reshaping the future of marketing. Mark…
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Ep. 547 | ABM without the buzzwords: A real-world GTM playbook
Episode Summary In this episode of OnBase, host Chris Moody talks with Angela (Bruns) Herlihy about crafting and scaling an account-based strategy that aligns…
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Ep. 546 | How to scale personalized ABM with AI for enterprise success
Episode Summary In this episode of OnBase, host Chris Moody talks with Vincent DeCastro about the intersection of AI and ABM, revealing how advanced tools are…
- The Prompt
Ep. 545 | How marketing-sales alignment and smart segmentation drive B2B growth
Episode Summary In this episode of OnBase, host Chris Moody sits down with Bryan Bowles to discuss how marketers can drive sustainable customer growth through…
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Ep. 544 | Everyone Owns the Brand: From Siloed to Shared
Episode Summary In this episode of OnBase, host Paul Gibson sits down with Bee Patel for a deep dive into what it really means to “own the brand” in 2025. Bee…
- The Prompt
Ep. 543 | The GTM Playbook Rewritten: AI, Agents, and Demandbase 4.0
Episode Summary On this episode of the OnBase Podcast, Gabe Rogol dives into how AI agents are reshaping go-to-market strategies and reveals what Demandbase…
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Ep. 542 | Branding for sales success: Likeability, podcasts & B2B growth
Episode Summary In this episode of OnBase, host Chris Moody sits down with Jessica Rhodes to talk about branding, likeability, and how podcasting can transform…
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Ep. 541 | Build Legos, Not Decks: Amber Naslund on Strategic Selling
Episode Summary In this episode of OnBase, host Chris Moody reunites with longtime friend and podcast co-creator Amber Naslund for a reflective and…
- The Prompt
Ep. 540 | Show Me You Know Me: Why Manners Win Millions in Sales with Sam McKenna
Episode Summary On this episode of the OnBase Podcast, Sam McKenna shares her unconventional and highly effective sales strategies. From her trademark 'Show Me…
- The Prompt
Ep. 539 | Relevance over personalization: Prospecting that actually works
Episode Summary In this episode of OnBase, host Chris Moody sits down with Lydia Hutchison for a powerful conversation on what works in modern B2B prospecting…
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Ep. 538 | AI, Grit, and Growth: Chaz Horn’s B2B Sales Revolution
Episode Summary This episode delves into the core principles of sales success and scaling go-to-market strategies through leveraging and alignment. Chaz Horn…
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Ep. 537 | How to Scale Demand Generation Like a Pro
Episode Summary This episode explores the nuances of scaling demand generation strategies from startups to established organizations. Lily Youn highlights the…