Ep. 587 | Beyond monolithic martech: how composable B2B marketing unlocks real AI impact
AI is everywhere in B2B marketing. But most teams are still working with disconnected tools and fragmented data.
In this episode of the OnBase podcast, Chris Moody sits down with Dan Rosenberg, co-founder of Octane11, to explore why composable B2B marketing is the foundation for real AI-driven growth. They unpack the myth that ABM is dead, why monolithic marketing clouds fall short, and how connected account-level data allows AI to replace outdated attribution models.
Dan shares practical insights on building modular stacks, orchestrating buying groups, scaling multi-channel campaigns, and…
The skinny
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