> Are founders becoming the last trusted institution? — Sydney Sloan
A founder’s story is often a company’s first brand. It is easier to build, easier to believe and easier to trust than anything the company says about itself.
Sydney Sloan joins Rachel Truair to ask what that means for the company, and for the founder, when the two become hard to tell apart. She explains why a company brand takes longer to earn trust than a personal one, why the pressure on founders has changed as expectations for growth speed up, and why a logo can feel less like a design choice than a piece of someone’s identity.
They also get into how founders and the people around them…
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