> Is persuasion becoming a lost art? — Kelly Urban
About the episode
We're communicating more than ever, and AI has made producing polished language almost effortless. So why does it feel harder than ever to actually move people?
Kelly Urban, CMO at Maui Jim and formerly VP of Global Media Relations, Influencer Marketing, and Social Media at GoPro, joins Rachel Truair to explore what's actually changed in how we communicate, and why confidence, not polish, might be the real foundation of persuasion.
Kelly makes the case for going to AI last instead of first, explains why trust is harder to earn than attention even though attention gets all…
The skinny
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