Ep. 558 | Scaling new verticals: GTM best practices for B2B sales leaders
In this episode of OnBase, host Paul Gibson sits down with Carolina Bräuninger from doinstruct to explore the intricacies of building a winning go-to-market (GTM) strategy. Drawing from her journey in B2B software sales and her leadership in the construction vertical, Carolina shares lessons on industry-focused pods, balancing short-term execution with long-term growth, and how to truly understand customer pain points when scaling into new markets.
The conversation covers practical strategies for entering verticals, aligning sales and marketing, and leveraging AI as a productivity booster —…
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