Ep. 543 | The GTM Playbook Rewritten: AI, Agents, and Demandbase 4.0
Episode Summary
On this episode of the OnBase Podcast, Gabe Rogol dives into how AI agents are reshaping go-to-market strategies and reveals what Demandbase 4.0 brings to the table. Gabe outlines the evolution of account-based marketing, the need for open and flexible platforms, and where automation meets human creativity in redefining the modern sales and marketing landscape. Whether you're a sales leader, marketer, or just curious about AI's role in B2B, this episode delivers thought-provoking clarity and actionable takeaways.
Key Takeaways
Demandbase 4.0 marks a shift from closed platforms…
The skinny
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