> Is earning AI's trust just horse training with better software? — Mark Drosos, Conductor
Horses don’t trust you because you tell them to. They learn from consistency, predictability and what you do over time.
Mark Drosos, SVP of Channel Sales & Alliances at Conductor, joins Rachel Truair to explore why that idea has surprising implications for how brands show up in AI. As answer engines increasingly interpret, recommend and eventually select brands, simply creating more content or chasing citations will not be enough.
They discuss why the best brand may still lose if AI does not see the right signals at the right moment, how “agent selectability” changes the role of content…
The skinny
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