Ep. 579 | Scaling without soul crushing: how teach-back, AI coaching and culture drive real sales performance
Sales teams have more training, more tools, and more AI than ever — yet execution in the field continues to break down.
In this episode of the OnBase podcast, Barry Flaherty and David Thomson explain why traditional sales training fails and how teach-back sales training and AI coaching help teams build real capability without burning out sales reps.
Drawing on decades of experience across enterprise sales, scale-ups, and behavioural science, they explore why information alone never creates transformation, how onboarding and ramp time can be fixed, and why AI should act as a coach, not a cop…
The skinny
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