Ep. 578 | Inside Roku’s programmatic playbook: daily rigor, culture fit and the future of CTV

The Prompt · Dec 11, 2025 · 34m · transcript

Roku’s John Rogers reveals how daily rigor, culture fit and a new programmatic playbook are shaping the future of CTV advertising.

🎙️ Episode summary

In this episode, John Rogers, director of global programmatic partnerships at Roku, takes us inside the systems and leadership principles driving Roku’s programmatic growth. We explore why the old sales playbook no longer works, how Roku balances programmatic and direct sales, and why ambiguity is becoming a competitive advantage in ad tech.

🔑 What you’ll learn

How Roku uses daily rigor to run programmatic like a high-performance engine

Why…