Shows / Top Secrets of Marketing & Sales
Top Secrets of Marketing & Sales
The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and…
Episodes
- Top Secrets of Marketing & Sales
Turning Leads into Loyal Customers
When I think in terms of turning leads into loyal customers, what is that first contact? And I know we've talked about that in a number of podcasts. And then…
- Top Secrets of Marketing & Sales
The Power of Strategic Networking
With strategic networking, you can make some initial decisions about who you think you'd like to target. Then it's a matter of saying, "okay, where do these…
- Top Secrets of Marketing & Sales
Business Growth vs. Maintenance
There are a lot of people who aren't quite sure where they are with the whole business growth thing vs. just maintenance. Some people are content where they…
- Top Secrets of Marketing & Sales
The Incredible Cost of Untrained Salespeople
There are so many situations where inadequate product knowledge, damaged reputation, and inefficient or poorly executed sales processes come from having…
- Top Secrets of Marketing & Sales
Your Success Protocols Determine Your Results
A lot of the people that I work with now are exceptional at what they do, but they may struggle to get other people in their organization to be able to do it…
- Top Secrets of Marketing & Sales
The High Price of Indecision
Indecision comes with a high price. I think most of us in business try to make the best decisions possible, but really it becomes a matter of saying, "okay, do…
- Top Secrets of Marketing & Sales
Breaking Through a Sales Plateau
Particularly in the early stages, breaking through a sales plateau may just mean doing more of what you're doing. But generally, at some point, we hit a…
- Top Secrets of Marketing & Sales
The Sales Mindset Connection
From a sales mindset connection standpoint, market domination starts with the idea that it's possible. And if you're not sure that it's possible, ask yourself…
- Top Secrets of Marketing & Sales
Staying in Touch Without Being a Pest in Sales
Staying in touch with prospects is required, and creating value in your communication is certainly something that will keep you from being a pest in sales…
- Top Secrets of Marketing & Sales
Making Prospects and Clients Comfortable with You
There are steps involved with making prospects and clients comfortable with you. You can't go from, "I have no idea who you are," to "I'm completely…
- Top Secrets of Marketing & Sales
Outperform Your Competitors
Once you outperform your competitors in terms of the way that you do things, the way that you make your presentations, the way that you interact with your…
- Top Secrets of Marketing & Sales
The Alternative to Brute Force Selling
Brute force selling usually comes about when someone feels like they have to sell their product or service, regardless of the needs, wants, or desires of their…
- Top Secrets of Marketing & Sales
First Contact Does Not Mean Cold Calling
Just the idea of initiating first contact versus cold calling is a lot more exciting. It's a lot less intimidating in most cases. I started using that phrase…
- Top Secrets of Marketing & Sales
5 Elements of a Compelling Marketing Voice
Most marketing messages and business communications are bland, directionless, and dull as dishwater. They lack a clear marketing voice. If you're sending out…
- Top Secrets of Marketing & Sales
Improve Results by Sequencing Your Communication
In today's episode in our professional profile series, David Blaise and Bianca Istvan discuss business growth strategies designed to improve results, including…
- Top Secrets of Marketing & Sales
How to Get Your Desired Results Fast
Most people I know in business want to get results. But how do you get your desired results fast? They’re always thinking about new things, focusing on new…
- Top Secrets of Marketing & Sales
3 Likely Points of Failure in Your Sales Process
Today I'd like to talk to you about the three most likely points of failure in a sales process. First is Almost Always Targeting. This means trying to go too…
- Top Secrets of Marketing & Sales
How to Get and Qualify Leads in Your Business
Ready to get and qualify leads in your business? If so, be sure to check out this episode in the Professional Profile series. In today's episode, David Blaise…
- Top Secrets of Marketing & Sales
Broke Experts: Excellent Performers, Struggling to Pay Bills
Over the years, I have met and talked to many broke experts. People who are exceptional at what they do, but struggling to pay bills because they can't get…
- Top Secrets of Marketing & Sales
From Stealth Mode to Intimidation Mode in Business
In today's episode, we discuss the idea of moving from stealth mode to intimidation mode in business. In this episode of the Professional Profile series, David…
- Top Secrets of Marketing & Sales
Grow Sales & Profits with DKYA Prospects
If you're ready to grow sales and profits, it's time to take a look at your DKYA Prospects. ?? If you are struggling to reach the level of sales and profit…
- Top Secrets of Marketing & Sales
Grow Sales with the Three Levels of Targeting
Targeting new clients is about more than just identifying the market or markets you plan to sell to. If you want to grow sales using the three levels of…
- Top Secrets of Marketing & Sales
Your First Contact with a New Sales Prospect
Your First Contact with a new prospect will set the tone for the relationship, which is why it's so important to make it count. In this first episode of our…
- Top Secrets of Marketing & Sales
The AI Approach to Multiply Your Sales: Part 4
Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will continue our discussion about the AI Approach to Multiply Your Sales. This…
- Top Secrets of Marketing & Sales
The AI Approach to Multiply Your Sales: Part 3
David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I will continue our discussion about the AI Approach to Multiply Your…
- Top Secrets of Marketing & Sales
The AI Approach to Multiply Your Sales: Part 2
David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be continuing our discussion on the AI approach to multiply your…
- Top Secrets of Marketing & Sales
The AI Approach to Multiply Your Sales: Part 1
Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing the AI Approach to Multiply Your Sales. This is part one in…
- Top Secrets of Marketing & Sales
To Multiply Sales, Select Your Next…
Don't expect to grow your business if you can't multiply sales. Most people love the idea of multiplying their sales. But many don't know how to do it, and…
- Top Secrets of Marketing & Sales
The Real Cost of Inadequate Sales
If you’re not generating the level of sales you’re capable of in your business, the real cost of inadequate sales is a lot more than you think. And it’s not…
- Top Secrets of Marketing & Sales
Can You Multiply Money in Your Business?
David: If you want to multiply money, it means you have to figure out the very specific steps that you need to take in order to make that happen. Hi and…
- Top Secrets of Marketing & Sales
4 Simplest Ways to Multiply Your Sales
Ready to multiply your sales in the simplest way possible? In a recent podcast, I was talking about a client of ours who multiplied her gross sales from…
- Top Secrets of Marketing & Sales
Unleash the Power of Your Million Dollar Ideas
Million dollar ideas are just the beginning. I remember the day that I got a phone call from her and she said, "Hey, we hit a million dollars in sales for this…
- Top Secrets of Marketing & Sales
Scary Issues for Business Owners & Salespeople
Scary issues for business owners and salespeople often boil down to what you're trying to do versus what you're actually able to do. Those gaps are really the…
- Top Secrets of Marketing & Sales
Beating Inflation: Maintaining Profits Despite Higher Costs
Beating Inflation means you have to maintain profits, despite higher costs. In this area where I live in Pennsylvania, the cost of electricity has gone up…
- Top Secrets of Marketing & Sales
The Truth About the Law of Attraction
The truth about the law of attraction is different from the book and movie. If you're feeling frustrated in your business, ask yourself, you know, am I really…
- Top Secrets of Marketing & Sales
Using ChatGPT to Grow Sales
One of the real benefits of ChatGPT to grow sales for our clients is being able to utilize that technology to create something that will get you to be able to…
- Top Secrets of Marketing & Sales
Your Process for Goal Achievement
Your process for goal achievement is key, because you're doing a lot behind the scenes before anyone even knows that you're alive. And so we're essentially…
- Top Secrets of Marketing & Sales
Effective Follow-Up in Sales: How Much is Too Much?
When we talk about the idea of effective follow-up in sales, what does that mean? It’s effective in terms of making sure that we’re on the same page with the…
- Top Secrets of Marketing & Sales
How to Create Desire in Sales
If you want to create desire in sales, it has to be about them. Their wants, their needs. The things that they're looking to accomplish from the relationship…
- Top Secrets of Marketing & Sales
Letting Ideal Clients Know You’re Alive
David: Even if we accept the idea that we're going to interact with people who are not ideal clients, I think one of the other things that causes salespeople…
- Top Secrets of Marketing & Sales
How to Avoid Being a Pest in Sales
Jay: I'm not lying when I tell you that I struggle with this idea that I'm being a pest in sales. So I think it'll help my sales, I think it'll help my daily…
- Top Secrets of Marketing & Sales
Where are Your Best Leads Coming From?
Where are your best leads coming from? It's an important question, because if you don't know, then it's impossible to know where you can go to get more. David…
- Top Secrets of Marketing & Sales
Increase the Value of Your Business
To increase the value of your business, consider this: If your business burns down, you don't want that to happen, right? But if your business burns down and…
- Top Secrets of Marketing & Sales
How Do You Qualify Your Leads?
When you want to qualify your leads and you approach it from the standpoint of looking for relationships that are going to be mutually beneficial, then it does…
- Top Secrets of Marketing & Sales
Creating Value in Your Communication
Most people don't consider the idea of creating value in their communication. So if you're doing this, obviously, you're not telling your customer "well, I'm…
- Top Secrets of Marketing & Sales
Are You Choosing Worthy Clients?
When you are choosing worthy clients and making decisions about whether or not a prospect is worthy of your time and attention, whether or not they're worthy…
- Top Secrets of Marketing & Sales
Maximize Profit with The Four Mores
The idea of The Four Mores is to recognize that if you want to maximize profit but you're just focusing on bringing in more clients -- you are very likely…
- Top Secrets of Marketing & Sales
Get More Responses: Sequence Your Communication
The best way to get more responses from your prospects and clients is to sequence your communication. If I've got a sequence in place that says, all right…
- Top Secrets of Marketing & Sales
Achieving Goals Means More than Just Setting Them
Achieving goals is quite different than just setting them. So while the first step may be to set the goals you really want, then we have to prioritize our…
- Top Secrets of Marketing & Sales
Declare Independence from Poor Quality Clients
I know people who have been in business for decades and they've held onto clients 5, 10, 15 years longer than they should have, because they never got this…
- Top Secrets of Marketing & Sales
From Obscurity to Loyalty in the Mind of the Client
Getting from Obscurity to Loyalty in the mind of the client is all about building relationships, and I'm all about that! Until I sell you something and then…
- Top Secrets of Marketing & Sales
The Power of Storytelling to Increase Sales
If our storytelling allows us to build trust, build credibility, build a bond, and increase sales, then we're telling the right stories. If it's just designed…
- Top Secrets of Marketing & Sales
Upselling and Cross-Selling: Increase Value and Help Customers
When I think in terms of upselling versus cross-selling, what's the difference? Upselling to me means selling a better or a higher priced version of the thing…
- Top Secrets of Marketing & Sales
Convert More Sales: Turn Leads into Customers
To convert more sales and turn leads into customers you need to be dealing with qualified prospects. If somebody is not responsive, you can decide, do I want…
- Top Secrets of Marketing & Sales
Fix Your Messaging: Improve Business Communication with the TBDs
To fix your messaging and improve business communication with the TBDs, consider this... If nothing that you convey in your communication, instills any sort of…
- Top Secrets of Marketing & Sales
The Best Use of Social Media in Business: Metrics that Matter
A lot of people think the goal is to get likes and engagement, but when it comes to the best use of social media in business, conversations and conversions are…
- Top Secrets of Marketing & Sales
Are Your Priorities BS? Here’s How to Know for Sure…
Are your priorities BS? Well, focusing on that area in particular, looking at what are the things in my life that really are important to me? What are the…
- Top Secrets of Marketing & Sales
Your First Contact with a New Prospect
So what is your first contact with a new prospect? Another good question to ask yourself is how does that first contact happen? And is it proactive on my part?…
- Top Secrets of Marketing & Sales
The Trouble with Targeting in Business
The trouble with targeting in business is that a lot of people don't do it well. It reminds me of that line from one of the Godfather movies where Michael…
- Top Secrets of Marketing & Sales
Are You Pursuing Unqualified Prospects?
Pursuing unqualified prospects is a waste of time. Lately, I've also been on a bit of a kick in terms of commitment versus interest. If you're interested in…