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The Trouble with Targeting in Business
The trouble with targeting in business is that a lot of people don't do it well. It reminds me of that line from one of the Godfather movies where Michael Corleone says something along the lines of, "if history has taught us nothing else, it's that you can get to anybody." Right? And that is now true in terms of advertising. You can get to anybody, but what is the cost? David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I discuss the trouble with targeting. Welcome back Jay. Jay: Hey, David, once again, I'm excited to be here and I'm really excited to get…
The skinny
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