Broke Experts: Excellent Performers, Struggling to Pay Bills

Top Secrets of Marketing & Sales · Feb 13, 2024 · 5m

Over the years, I have met and talked to many broke experts. People who are exceptional at what they do, but struggling to pay bills because they can't get enough customers. This is not a function of who they are as people. It's not a reflection of their work. It's also not a mindset issue. Instead, it's entirely about the fact that being exceptionally good at what you do, and being able to get enough of the customers or clients you need are two completely different skill sets. I can't tell you how many business owners I've talked to over the years who are exceptional at what they do, but…