Latest / Top Secrets of Marketing & Sales
First Contact Does Not Mean Cold Calling
Just the idea of initiating first contact versus cold calling is a lot more exciting. It's a lot less intimidating in most cases. I started using that phrase after I saw an old Star Trek movie where they referred to first contact as being your first contact with an alien species. And I just thought, wow, that has a lot of correlations with sales. Where you're approaching somebody and you really don't know what you're getting into. Strange new worlds and all that sort of thing.... David: Hi and welcome to the podcast. In today's episode, cohost Jay McFarland and I will be discussing the idea…
The skinny
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