Shows / B2B Marketing Podcast
Episodes
B2B Marketing PodcastEpisode 227: The funnel’s gone dark: B2B buying in the age of LLMs
B2B buyers haven't stopped buying. They've just moved somewhere marketers can't follow. 90 to 94% of business buyers now use AI to research products and…
B2B Marketing PodcastEpisode 226: What our 2026 award entries reveal about the direction of B2B marketing, with Omne
In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with ‘UK Agency of the Year’ and foodservice marketing agency, Omne, to explore…
B2B Marketing PodcastEpisode 225: Creating human-centered ABM in an AI world, with EY's Gabriella Sellers
In this episode, host Kavita Singh, Head of Growth Solutions Content at B2B Marketing, is joined by Gabriella Sellers, leader of EY's Global Marketing…
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Episode 224: Inside the 2026 B2B Marketing Awards shortlist: AI, creativity and the new playbook
The 2026 B2B Marketing Awards shortlist is out, and it's telling a bigger story about where B2B is headed. In this episode, Kavita Singh is joined by Sapio…
B2B Marketing PodcastEpisode 223: Bare-Knuckle B2B: Peak martech, AI hype, and the tyranny of the click
In this episode of Bare-Knuckle B2B, our hosts Kavita Singh and Matt Hicks sit down with Fujitsu’s Andrea Clatworthy to ask a blunt question: have we hit peak…
B2B Marketing PodcastEpisode 222: Why Britain is measuring the wrong economy, with B2B Marketing’s James Farmer
In this episode, Kavita Singh sat down with James Farmer, Co-Founder, B2B Marketing & Propolis, to unpack the findings from The B2B Nation Series, Volume One…
B2B Marketing PodcastEpisode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload
In a world where AI can churn out content at scale, have B2B marketing teams forgotten how to truly create? In this episode, Wolters Kluwer Health’s Director…
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Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl
As AI takes over more intelligence tasks in B2B marketing, the real competitive advantage is shifting to something deeply human: judgment. In this week's…
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Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa
In this episode of the B2B Marketing Podcast, Kavita Singh sat down with Adam Bertelsen, AI Workforce Transformation Lead, Baringa to unpack how agentic AI is…
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Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth
This week, we kicked off our new series: Bare-Knuckle B2B, a partnership between Lesniak Swann and B2B Marketing. The first episode features Harry Davies, VP…
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Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl
In this episode of the B2B Marketing Podcast, Richard O’Connor, CEO of B2B Marketing, is joined by Nick Mason, CEO & Founder of Turtl, to explore why…
B2B Marketing PodcastEpisode 216: B2B Ignite Teaser: Unlocking the human elements in B2B, with Deliveroo
In this special B2B Marketing Podcast episode, Kavita Singh is joined by Amie Farrell, Global Head of Marketing, Deliveroo for Work, to preview her upcoming…
B2B Marketing PodcastEpisode 215: The missing link between creativity and commercial impact, with Omne
In this week’s episode of the B2B Marketing Podcast, in association with Omne, Kavita Singh sits down with the ‘UK Agency of the Year’ to explore the tension…
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Episode 214: AI won’t fix your GTM: Why you need a systems-thinking CMO, with Marketbridge
In this week’s episode of the B2B Marketing Podcast, Richard O’Connor, CEO, B2B Marketing is joined by Fiona McKenzie, President, Europe, Marketbridge to tease…
B2B Marketing PodcastEpisode 213: Best answer marketing: Building trust, reaching the 95%, and winning buying groups
B2B marketing is getting harder. Buyers are more complex, content is everywhere, and trust is now the deciding factor. In this week’s episode, David Rowlands…
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Episode 212: How Omne, UK B2B agency of the year, turned deep expertise into real growth
In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with Hannah Podbury-Neal and Emma Halewood from foodservice marketing agency Omne…
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Episode 211: Your B2B podcast isn’t failing, it’s just being measured wrong
In this week’s episode of the B2B Marketing Podcast, David Rowlands sits down with Jason Bradwell, Founder of B2B Better – a podcast marketing agency focused…
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Episode 210: How AI is rewriting the rules of content and brand strategy
In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with Dan Miles, Executive Vice President at The Hoffman Agency, to explore the…
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Episode 209: European ABM Forum Teaser: Why your ABM program needs consistency and flexibility
In this week’s episode of the B2B Marketing Podcast, Kavita Singh sat down with Anna Pfeifhofer, ABM Lead - Global ABM, HPE, to discuss her upcoming session at…
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Episode 208: Gold, Grand Prix and No BS: Inside Workbooks’ winning campaign
In this week’s episode of the B2B Marketing Podcast, Kavita Singh sat down with Dan Roche and John Cheney from Workbooks to discuss their Gold wins at the 2025…
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Episode 207: Inside award-winning B2B campaigns and what they mean for marketing in 2026
In this week’s episode of the B2B Marketing Podcast, David Rowlands spoke with Paul Collier, CMO, FunnelFuel; Chris Omotosho, Managing Director, UK, Gravity…
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Episode 206: How to create high-performing teams and resource networks, with HelloKindred
In this week’s episode of the B2B Marketing Podcast in association with HelloKindred, Kavita Singh is joined by Roland Glass, Chief Commercial Officer…
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Episode 205: Vanessa Schotes, CMO, Enfuce, shares her philosophy for being a commercial marketer
In this episode of The B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing caught up with Vanessa Schotes, CMO, Enfuce. Shortlisted for B2B…
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Episode 204: Fast, simple, trusted: What’s driving modern B2B buying decisions
In this episode of The B2B Marketing Podcast, David Rowlands sits down with Tom Setter, Strategy Partner at Dentsu B2B, to unpack the latest Superpowers Index…
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Episode 203: Stop shouting: Why your demand fails without a braver story
In this week’s episode of the B2B Marketing Podcast in association with Brands2Life, Kavita Singh, Head of Growth Solutions Content spoke with Tim Corcoran…
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Episode 202: Inside belief, thought theatre and content dysmorphia, with Differentiated
In this week’s episode of the B2B Marketing Podcast in association with Differentiated, we are joined by Jon Buckthorp, Commercial Director, Differentiated to…
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Episode 201: Everything you need to know about strategy planning in 2026
In this week’s episode of the B2B Marketing Podcast in association with Revere, we dive into the essentials for strategic and financial planning as we head…
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Episode 200: The sweet sound of success in audio branding, with Neil Montgomery
Did you know that 95% of brands lack a solid sound identity? If you’ve never given much thought around audio branding, then this podcast episode is a…
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Episode 199: A look inside the 2025 B2B Marketing Awards shortlist
We’ve just announced our 2025 B2B Marketing Awards Shortlist, and we are joined by FunnelFuel, Differentiated, Gravity Global and The Croc to break down some…
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Episode 198: Why B2B strategy needs a little magick: Escaping the data trap, with Lesniak Swann
In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that…
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Episode 197: Want to integrate AI into your business strategy? We spoke to Jake Bird to find out how
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing spoke with Jake Bird, Director, JI Marketing to discuss the…
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Episode 196: Exploring creativity, data and the new rules of engagement, with Omne
In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Head of Growth Solutions Content, B2B Marketing, spoke with Omne about the evolution of…
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Episode 195: How to make your rebrand stand out in a sea of sameness, with Jada Balster
In this week’s episode, David Rowlands, Head of Product, B2B Marketing spoke with Jada Balster, VP Global Marketing, TravelPerk to discuss all things…
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Episode 194: How to get on the B2B buyer’s shortlist before the buying even begins
Oftentimes, B2B buyers have a list of vendors in mind before they’ve even started the purchase process. So how can brands make sure they’re on that list and…
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Episode 193: From startups to CMO: Inside Scott Leatherman’s journey with sales, the CRO and AI
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, sits down with Scott Leatherman, the newly appointed CMO…
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Episode 192: How to stay ahead of the AI curve: Insights from Bidwells’ Ben Lee
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing spoke with Ben Lee, Head of Data & AI, Bidwells ahead of…
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Episode 191: How to incorporate agentic AI into your ABM journey, with Hut 3
What is agentic AI? And why is it important? In this week’s episode of the B2B Marketing Podcast, we spoke to Hut 3 about the very topic and how it can be…
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Episode 190: Championing collaboration and commercial growth, with Canon’s Khalid Aziz
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, spoke with Khalid Aziz, Marketing Director B2B, Canon, UK & Ireland…
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Episode 189: Aligning purpose and culture into your rebranding strategy, with Sarah Roberts
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, sat down with Sarah Roberts, Group CMO, Boldyn Networks to discuss her…
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Episode 188: Is B2B the new frontline of FMCG brand growth?
In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B…
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Episode 187: How Verizon's Iris Meijer gets the most out of tech, without losing the human touch
In this episode of The B2B Marketing Podcast, David Rowlands caught up with Iris Meijer, Chief Marketing & Product Officer at Verizon. David and Iris talk…
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Episode 186: From the factory floor to the boardroom: Monica Kumar, EVP and CMO, Extreme Networks
In this episode of The B2B Marketing Podcast, David Rowlands caught up with Monica Kumar, EVP and CMO of Extreme Networks - a leader in cloud networking…
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Episode 185: How Omne broke into the Top 10 UK Agencies in 2025
In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Omne team about their growth over the past few years as well as its…
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Episode 184: How to lead an award-winning marketing team, with Benefex’s Sally Winter
In this week’s episode of the B2B Marketing Podcast, we spoke to Benefex about their joint Gold win for ‘B2B Marketing team of the year’ at our 2024 B2B…
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Episode 183: JLL’s Global CMO talks AI, his role, and the key to a commercially impactful strategy
In this episode of The B2B Marketing Podcast, David Rowlands catches up with Siddharth Taparia, Global CMO of real estate advisors and professionals, JLL…
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Episode 182: How Rooster Punk & Allica Bank put on ‘creative hats’ to make an award-winning campaign
In this week’s episode of the B2B Marketing Podcast, we spoke with Paul Cash, Founder, Rooster Punk and Georgie Burks, Brand Manager, Allica Bank to discuss…
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Episode 181: Want to win UK agency of the year? Here's how The Think Tank did it
In this week’s episode of the B2B Marketing Podcast, we spoke with The Think Tank about their win for ‘UK B2B agency of the year’ at our 2024 B2B Marketing…
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Episode 180: How to take on an agile approach in the new digital marketing era with FunnelFuel
In this week’s episode of the B2B Marketing Podcast, we spoke to Paul Collier, CMO, FunnelFuel to discuss the current digital advertising landscape in 2025…
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Episode 179: The secrets to becoming B2B marketer of the year, with Matt Allen
In this episode of The B2B Marketing Podcast, David Rowlands catches up with Matt Allen, Director of Business Development & Marketing at real estate adviser…
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Episode 177: Who Won Big At The B2B Marketing Awards? We Did A Deep Dive
In this week’s exciting episode of the B2B Marketing Podcast, we broke down the B2B Marketing Award winners with a lovely lineup of guests including Jason…
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Episode 178: Lessons for launching a successful global B2B brand campaign with Radish
In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Radish team about some of the global…
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Episode 176: We asked AI to evaluate award-worthy ABM campaigns — Here's what happened
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert…
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Episode 175: Pipeline to paycheck: Overcoming B2B marketing recruitment challenges
In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with a handful of marketing leaders about the…
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Episode 174: Leading a B2B marketing transformation, with Pearson’s Rachel Exton
In this episode of The B2B Marketing Podcast, David Rowlands caught up with Rachel Exton, VP of Global Marketing at Pearson English Language Learning. Rachel…
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Episode 173: Striking an emotional chord: Inside an award-winning campaign, with Park & Battery
In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Michael Ruby and Greg Cavaluzzo from Park &…
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Episode 172: How Trilliad is pioneering a new generation of revenue services companies
How do you build a B2B growth services business from scratch? That was the key question that we wanted to ask Craig Dempster, the founding CEO of Trilliad…
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Episode 171: Inside FunnelFuel’s research on fading cookies - what marketers need to know
In this week’s episode of the B2B Marketing Podcast, Paul Collier, Fractional CMO and Business Development Consultant at FunnelFuel sat down with Kavita Singh…
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Episode 170: Debunking the four biggest misconceptions in B2B buying behavior, with Inbox Insight
In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Ross Howard, Product Marketing Director…
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Episode 169: Let’s talk about the ‘new’ customer buying journey, with Revere
In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Alison Dodd, Chief Strategy Officer, Revere…
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Episode 168: How NetApp CMO, Gabie Boko, is driving marketing-led growth in a crowded market
In this episode of The B2B Marketing Podcast, Joel Harrison, Editor-in-Chief of B2B Marketing, caught up with Gabie Boko, the CMO of intelligent data…