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Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa
In this episode of the B2B Marketing Podcast, Kavita Singh sat down with Adam Bertelsen, AI Workforce Transformation Lead, Baringa to unpack how agentic AI is reshaping the way work gets done and what it really means for B2B marketers. Adam shares cross-industry lessons from sectors like law, financial services, media, and government, revealing the patterns in which tasks AI absorbs first and why creative judgment, brand instinct, and relationship-building still sit firmly in the human camp. Together, they explore the five “human-native” capabilities that matter more as AI matures…
The skinny
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