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Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl
As AI takes over more intelligence tasks in B2B marketing, the real competitive advantage is shifting to something deeply human: judgment. In this week's episode of the B2B Marketing Podcast, Richard O'Connor, CEO of B2B Marketing, is joined by two keynote speakers from our upcoming B2B Ignite conference: Fiona McKenzie, President Europe at Marketbridge, and Nick Mason, CEO of Turtl. Together, they explore the shift from a knowledge economy to a judgment economy, and what it means for B2B marketers. The conversation examines how AI can help teams execute at scale while elevating the…
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