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Episode 226: What our 2026 award entries reveal about the direction of B2B marketing, with Omne
In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with ‘UK Agency of the Year’ and foodservice marketing agency, Omne, to explore what’s reshaping B2B marketing. Featuring Emma Halewood, Ellie Mitchell and Chris Davies, the conversation looks at the trends defining 2026 and what they could mean for marketers heading into 2027. Drawing on hundreds of entries from the 2025 and 2026 B2B Marketing Awards, the discussion explores how AI is changing the way buyers research and shortlist suppliers, why brand and credible proof are becoming more important than ever, and how…
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