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Episode 216: B2B Ignite Teaser: Unlocking the human elements in B2B, with Deliveroo
In this special B2B Marketing Podcast episode, Kavita Singh is joined by Amie Farrell, Global Head of Marketing, Deliveroo for Work, to preview her upcoming session at B2B Ignite. Amie delves into her philosophy that B2B decision-makers are "just like you and me," challenging traditional perceptions and advocating for a more human-centric approach to B2B marketing. She shares insights on how to engage audiences in seemingly less "exciting" industries, discusses staying close to customer needs at Deliveroo Work, and highlights current shifts in effective B2B channels and content. Plus, if you…
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