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Episode 224: Inside the 2026 B2B Marketing Awards shortlist: AI, creativity and the new playbook
The 2026 B2B Marketing Awards shortlist is out, and it's telling a bigger story about where B2B is headed. In this episode, Kavita Singh is joined by Sapio, Radish and FunnelFuel to unpack what this year's entries reveal about the state of B2B marketing, from the campaigns that made the cut to the trends shaping what "good" looks like right now. From AI-powered marketing transformation and hyper-personalized ABM to the resurgence of human, humorous, B2C-style creative in traditionally "serious" B2B sectors, the panel explores how the best shortlisted campaigns are blending bold ideas with…
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