Latest / B2B Marketing Podcast
Episode 225: Creating human-centered ABM in an AI world, with EY's Gabriella Sellers
In this episode, host Kavita Singh, Head of Growth Solutions Content at B2B Marketing, is joined by Gabriella Sellers, leader of EY's Global Marketing Excellence for Accounts team. Ahead of her keynote at the Global ABM Conference on 4 November, she shares the philosophy, the frameworks, and the hard-won lessons behind ABM that actually moves the needle. The conversation covers the growing tension between AI-driven efficiency and the human judgment that still defines great account-based marketing. Gabriella is candid about where AI is genuinely transforming her team's workflows, including a…
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