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Episode 208: Gold, Grand Prix and No BS: Inside Workbooks’ winning campaign
In this week’s episode of the B2B Marketing Podcast, Kavita Singh sat down with Dan Roche and John Cheney from Workbooks to discuss their Gold wins at the 2025 B2B Marketing Awards. Workbooks won the Gold award for ‘Best brand initiative under 100k’ as well as the ‘Grand Prix’ for their No BS CRM campaign. Joined by Dan Roche, CMO, Workbooks and John Cheney, CEO, Workbooks, this episode covers everything about their award-winning campaign. Dan and John reveal how a fearless creative approach helped them stand out in a crowded CRM market, how they navigated board-level scepticism, and how the…
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