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Episode 189: Aligning purpose and culture into your rebranding strategy, with Sarah Roberts
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, sat down with Sarah Roberts, Group CMO, Boldyn Networks to discuss her rebranding strategy over the past two years. She discussed how the company was able to emphasize authenticity to align with the company's culture and purpose; thus, delivering a 40% increase in brand score and an 8% rise in website traffic in the first year, along with improved lead generation and digital strategy success. In addition, the two talked about how the relationship between the CPO and CMO is extremely crucial for maintaining…
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