Shows / Data vs. Commerce
Data vs. Commerce
Every company that sells online wants frictionless commerce. But what does that actually look like in practice? Most businesses have already figured out the #1 rule of cutting out friction in their physical supply chain: all of its parts need to talk to each other, and somebody needs to own it. ㅤ Far fewer have figured that out for their digital supply chains. And somewhere in that pile of disconnected projects, data and commerce stopped talking. The most expensive relationship in your business…
Episodes
- Data vs. Commerce
Who killed the thread pitch? A product data murder mystery | Ep. 23
A maintenance manager at a food plant orders a replacement for a sheared conveyor bolt. It shows up two days later, looks perfect, and won’t go in the hole…
- Data vs. Commerce
Keeping 10 to 15 of every 100 internal AI experiments | Joel Farquhar, Chief Technology Officer, Pivotree | Aiden Parker, Senior Product Manager, Pivotree | Ep. 22
Floyd Blaikie got so mad at every reporting tool on the market that she vibe coded her own. That put her inside a Gartner prediction: 60% of the vibe-coded…
- Data vs. Commerce
What the board is asking data and commerce teams this Q4 | Ep. 21
It’s Q4, budgets are locking, and every data and commerce request has to be translated into what a distributor’s or manufacturer’s board cares about: growing…
- Data vs. Commerce
Every live agentic checkout still has a human in the loop | Paul Drecksler, Founder and Editor, Shopifreaks | Ep. 20
Agentic commerce got pitched as a personal shopper that takes your request and spends your money without checking back. What shipped is a discovery tool that…
- Data vs. Commerce
Why only 5% of distributors call e-commerce their top channel | Ep. 19
Distributors think their customers want reps who know the catalog. Their customers mostly want to know where their stuff is. ㅤ Floyd Blaikie brings Matt…
- Data vs. Commerce
The sell sheet that turned into a product data audit | David Feinleib, Founder and CEO, It'sRapid | Ep. 18
Sell sheets, spec sheets and price books are the collateral B2B salespeople say they can't work without, and they go out of date the moment the catalog…
- Data vs. Commerce
The backwards search from spec to SKU | Sam Schwartz, Founder, Sierra Summit Digital | Ep. 17
Increasing share of wallet among existing customers is a huge priority for manufacturers and distributors. On paper it looks easy. In practice, marketing…
- Data vs. Commerce
The chargeback you don't see until six months later | Leo Rodriguez, Vice President, River Plate, Inc. | Ep. 16
A packaging change is a data change, and most brands don't treat it as one. An item profile gets built months in advance, pitched to a retailer as a 12-pack…
- Data vs. Commerce
Lift and shift is the wrong goal for a PIM move | Jay Roxe, Chief Marketing Officer, inriver | Willem Van Dijk, Director of Data Platforms & Services, Pivotree | Ep. 15
Everyone agrees the legacy PIM has hit its ceiling. Almost nobody wants to own the move off it. ㅤ In the third and final part of the PIM series, Matt Johnson…
- Data vs. Commerce
Six gates that move an AI pilot to production | Ep. 14
Everybody has an AI pilot. Almost nobody has a written path for getting one into production, and that gap is where this solo episode of Data vs. Commerce sits…
- Data vs. Commerce
Enriching product data with AI: Does it actually save time? | Ep. 13
Product data enrichment is one of the most manually intensive jobs in commerce, and in B2B distribution it scales badly: hundreds of supplier feeds, a…
- Data vs. Commerce
One in five retailers posted a product data role | Dan Ornstein, Head of Retail, Pivotree | Ep. 12
Everyone is watching the front end. The AI shopping assistants, the chat interfaces, the storefront that talks back. Pivotree's Q2 retail report went looking…
- Data vs. Commerce
Who owns the product data | Jay Roxe, CMO, inriver | Willem Van Dijk, Pivotree | Ep. 11
Product data used to be a back-office chore. Now it decides whether an AI recommends you, whether a customer can find a replacement part, and whether you show…
- Data vs. Commerce
Order management goes first in the agentic era | Ep. 10
Swagelok is running 97% of order to cash through automated multi-agent AI, lifting purchase orders straight into SAP. Most manufacturers and distributors are…
- Data vs. Commerce
Have You Hit the PIM Ceiling? | Jay Roxe, CMO, inriver | Ep. 9
Everyone feels the ceiling before they can name it. The channels keep multiplying, the attributes per product keep growing, and the whole operation is held…
- Data vs. Commerce
Start small before you sign a five-year, multi-agent deal | Anatolii Iakimets, Director of Product Marketing, Kibo | Ep. 8
Every pitch for agentic commerce opens with the model. Which frontier lab it runs on, how smart it is, how many PhDs sit behind it. This episode argues the…
- Data vs. Commerce
A prototype built with Claude Code still has to survive your ERP | Ryan Smith, Account Executive, Pivotree | Ep. 7
Every AI conversation in distribution right now assumes the data underneath is ready to be acted on. Most of the time, it isn't. Matt Johnson hosts this one…
- Data vs. Commerce
Using AI in field sales without gutting the sales team | Lauren McCullough, Co-Founder & CEO, Tromml | Ep. 6
Field sales is the part of commerce that data never quite reaches. The rep has the relationship, the context, and forty years of counter knowledge, and most of…
- Data vs. Commerce
Taking the order is easy. Keeping the promise is where it breaks | Keith Gorney, OMS Practice Director, Pivotree | Ep. 5
The catalog looks right, the website takes the order, and then the promise falls apart somewhere between the click and the dock. That gap between what a screen…
- Data vs. Commerce
The robots.txt setting that hides your catalog from ChatGPT | Dan Ornstein, Retail Industry Leader, Pivotree | Ep. 4
A customer asks ChatGPT how to fix his style, gets sent to three stores, and nobody on the retail side can explain why those three and not the other thirty…
- Data vs. Commerce
Augmenting experts instead of replacing them with AI | Bill Di Nardo, CEO & Joel Farquhar, Chief Architect, Pivotree | Ep. 3
Every analyst call this quarter runs on the same promise about AI: fewer humans, same output. Matt Johnson and Floyd Blaikie don't buy it, and neither do this…
- Data vs. Commerce
AI can connect systems fast, but only if the data is right | Ep. 2
The storefront said overnight shipping. The part showed up three days later, and the dishwasher was still broken. ㅤ Matt Johnson and Floyd Blaikie open Episode…
- Data vs. Commerce
Why warehouses run at 99.9% and product data does not | Ep. 1
Episode 1 of Data vs. Commerce starts with a broken dishwasher and a part that didn't fit. Floyd Blaikie ordered an overnight pump from a distributor's…
- Data vs. Commerce
Welcome to Data vs. Commerce
Every product moves twice. Once through the data layer, where it gets named, classified, attributed, priced, and made findable. Once through the physical…