The sell sheet that turned into a product data audit | David Feinleib, Founder and CEO, It'sRapid | Ep. 18
Sell sheets, spec sheets and price books are the collateral B2B salespeople say they can't work without, and they go out of date the moment the catalog changes. Some manufacturers can only refresh a price book every 12 to 18 months.
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Matt Johnson and Floyd Blaikie of Pivotree sat down with David Feinleib, founder and CEO of It'sRapid, which generates marketing collateral straight from PIM data. David took the data side. His argument: when you produce thousands of documents from product data, every missing spec or diagram turns into a gap on the page. One customer told him it felt like an…
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