Who owns the product data | Jay Roxe, CMO, inriver | Willem Van Dijk, Pivotree | Ep. 11
Product data used to be a back-office chore. Now it decides whether an AI recommends you, whether a customer can find a replacement part, and whether you show up in the consideration set at all. Most teams have no real picture of what is happening down in that foundation.
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Floyd Blaikie hosts this one solo while Matt Johnson is on vacation, going underneath the question part one left open: is it the platform holding you back, or the data beneath it?
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She's joined by Jay Roxe, who runs marketing at inriver, and Willem Van Dijk, Pivotree's director of data platforms and services. Jay is the…
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