Welcome to Data vs. Commerce
Every product moves twice. Once through the data layer, where it gets named, classified, attributed, priced, and made findable. Once through the physical layer, where it gets bought, picked, packed, shipped, and delivered. Most companies invest heavily in the second journey and treat the first as a pile of disconnected projects.
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The gap between the two is where modern commerce actually fails. Stockouts that aren't really stockouts. The 0.8% integration error nobody caught. The AI agent that ordered the wrong size. The B2B replatform that blew up on data nobody had cleaned in six years.
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The skinny
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