The robots.txt setting that hides your catalog from ChatGPT | Dan Ornstein, Retail Industry Leader, Pivotree | Ep. 4
A customer asks ChatGPT how to fix his style, gets sent to three stores, and nobody on the retail side can explain why those three and not the other thirty. That gap is where this episode sits. Matt Johnson and Floyd Blaikie talk with Dan Ornstein, Retail Industry Leader at Pivotree, about how large language models decide which retailers to recommend and what that means for the people who own product data.
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Dan took the data side, and the friction surfaced fast. The marketers want brand, lifestyle photography, and emotional copy to carry the search. The machine starts with UPC codes, GTINs…
The skinny
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