Have You Hit the PIM Ceiling? | Jay Roxe, CMO, inriver | Ep. 9
Everyone feels the ceiling before they can name it. The channels keep multiplying, the attributes per product keep growing, and the whole operation is held together by workarounds and one very large spreadsheet. On this episode of Data vs. Commerce, hosts Matt Johnson and Floyd Blaikie from Pivotree sit down with Jay Roxe, CMO of inriver, who takes the data side.
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The friction: buyers are now building their shortlists from structured product data, not marketing copy, and most product orgs can't see the sales they're losing because the digital tells are gone. Jay argues PIM is shifting from a…
The skinny
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