Shows / The Soap Box Podcast
The Soap Box Podcast
The politics and marketing podcast for business owners with a social conscience.
Talk about sticky issues, learn how to weave your values into your marketing, and hear from real-life business owners working it all out in real time.
Episodes
The Soap Box PodcastWhy the sales page template keeps asking you to twist the knife
Grab her attention, remind her of her problem, twist the knife, then introduce your solution when she’s at her weakest. If you’ve ever filled in a sales page…
The Soap Box PodcastHow to spot online business bullsh*ttery, with Ruth Tsui
Come and rage against the online business machine with me. (Slightly rich coming from someone who runs an online business and works with a lot of online…
The Soap Box PodcastWhy your online course isn't as accessible as you think, with Dr Catrina Mitchum
Most of us, if we think about course accessibility at all, think captions and alt text. Pop them in, tick the box, move on. Except most of the course platforms…
The Soap Box PodcastHow to talk about what you do when it's not a simple before and after
What do you say when someone asks what you do, and the honest answer has four parts? This week's episode is a solo one, adapted from a live workshop I ran in…
The Soap Box PodcastHow small businesses change communities, with Tim Delaney
There's a story that we tell ourselves about who gets to do good in the world. So, charities, nonprofits, the third sector, they're framed as the moral ones…
The Soap Box PodcastWhy social media can’t be your community plan, with Sally Burns
If social media is pay-to-play, and your website is a slow burn, where are people meant to build genuine community now? That question sits right in the middle…
The Soap Box PodcastWhy networking works better when you stop trying to get clients, with Emma Ahlert
Networking doesn’t have to feel like business speed dating. In the latest episode of the Soapbox podcast, I’m chatting with Emma Ahlert, founder of Elsie – a…
The Soap Box PodcastHow to Stay Well While Growing a Business, with Laura Caddy
Running your own business requires more than good ideas and solid strategy. It asks for energy, emotional regulation, focus, and the ability to make decisions…
The Soap Box PodcastHow to build systems that match your ethics, with Jacki Hayes
Today on the Soap Box, I’m talking to Jacki Hayes, a systems geek for creative service businesses and someone who’s quietly building a very different kind of…
The Soap Box PodcastWhy you don’t need big numbers to make big change, with Louis Watkins
Today on The Soap Box, I’m talking to Louis Watkins, the founder of Clear for Men, a skincare brand designed to do more than clean your face — it’s a daily…
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I am a disappointing social activist
Thoughts on where I'm falling short, why that's ok, and what to do instead. Looking for more? Follow Peta on Instagram Find Peta on LinkedIn Hire Peta to work…
The Soap Box PodcastWhy you can’t outsource your values, with Crystal Whiteaker
Today's guest is Crystal Whiteaker, founder of Crystal Lily Creative, an inclusive leadership and brand development consultancy. Crystal is also the author of…
The Soap Box PodcastHow to do good and do well, with Sarah Fox
Today’s Soapbox is for anyone who’s ever tried to make things better, but found themselves wondering if it’s really making a dent. (I know that’s been me at…
The Soap Box PodcastWhy you should follow your gut, with Tarrah Nhari
Today on the Soap Box, I’m joined by Tarrah Nhari, CEO and co-founder of Tammwe, a platform that connects African and displaced freelancers with global…
The Soap Box PodcastWhy the words you choose really matter, with Ettie Bailey-King
Today’s guest, Ettie Bailey-King, is an inclusive and accessible communication educator who’s on a mission to change the way we think about language. And you…
The Soap Box PodcastWhy the creative industry needs a class reckoning, with Emilia Kireli-Reed
I like to think of branding and marketing as tools for connection – ways to build trust, grow communities, and reach the right people. But what if the way…
The Soap Box PodcastWhy you don’t need confidence to tell your story, with Stacia Keogh
You know that moment when someone stands up to speak and you can feel the disconnect? Their words are polished, their slides are tidy, their branding is on…
The Soap Box PodcastWhy you need to shout louder about doing good, with Riannon Palmer
Today’s guest is building something rare in the PR world, a business that delivers results without burning people out. Riannon Palmer is the founder of…
The Soap Box PodcastHow AI could make our systems fairer, with Tamara Polajnar
Let’s be honest, for a lot of people in my world, AI feels like a bit of a villain right now. It’s been decimating creative industries, disrupting business…
The Soap Box PodcastWhy sex ed isn’t just for teens, with Tristin Agtarap
Take my dulcet tones off speaker and pop in your earbuds because today, we’re talking about sex. This episode is a deep dive into what it really means to talk…
The Soap Box PodcastUnravelling the time industry, with Vikki Yaffe
If you finally work out how to time block, then you’ll get everything done on that giant to-do list of yours, right? And once Amazon delivers that…
The Soap Box PodcastWhat do you REALLY need to do to market your business, with Danielle Thompson
We think we know what it takes to market a business online. A bit of Instagram wizardry here, a five-step LinkedIn funnel there, a sprinkle of referral…
The Soap Box PodcastHow your website could save the planet, with Teresa Ferreira
Sustainability is on all of our minds right now. Whether it’s arguments about bin collections, fast fashion waste, or what the hell AI is doing to the planet…
The Soap Box PodcastHow to build a business by swearing on the internet, with Lauren Howard
You know that feeling when you stumble across someone on social media and immediately think, yep – they’re one of my people? That’s exactly what happened when…
The Soap Box PodcastWhy it’s not your fault, with Pippa Parfait
What if the way you’ve been told to run your business isn’t working for you—not because you’re doing it wrong, but because it was never designed for you in the…
The Soap Box PodcastHow to live your company values when the rubber hits the road, with Lisa-Maree Blumenfeld
What happens to your values as leaders and business owners when the rubber really hits the road? In this timely and critical episode, we explore what it truly…
The Soap Box PodcastWhy you feel the need to belong, with Amena Chaudhry
What does it mean to belong, and why is it so important to us? In this episode, we dive deep into the profound concept of belonging with Amena, a Belonging &…
The Soap Box PodcastExercise is political, with Donna Noble
In this episode, we explore the intersection of politics, exercise, and social justice with Donna Noble, the inspiring Founder of CurvesomeYoga and a leading…
The Soap Box PodcastHow would you lead? with Sarae Pratt
What comes to mind when you picture a leader? For many, it’s the same old stereotype: a white man in a suit, speaking and acting in a particular, "traditional"…
The Soap Box PodcastWhy taxes are awesome
With rumours circulating, often planted by right-wing media, suggesting that everyone's taxes are going up and that Labour had lied in their campaigning…
The Soap Box PodcastEnthusiastically waving goodbye to White Feminism, with Lucy Lucraft
What does your bookshelf look like? Is it a towering stack of paperbacks you bought with the best intentions, or are you more of a digital reader with a Kindle…
The Soap Box PodcastIt’s time to redefine wealth, with Stella Gold
Sometimes, it's the most unlikely personal circumstances that push us into the careers we end up in. I never thought I would go into business and marketing…
The Soap Box PodcastHow I stopped nodding and smiling, with Siobhan Strode
How comfortable are you telling your story? I talk with a lot of creatives, copywriters, messaging strategists, and coaches—people who are really comfortable…
The Soap Box PodcastAre we ignoring the non-parents? with Lisa Kissane
In today’s episode, I got the chance to geek out with a fellow youth professional, Lisa Kissane. Lisa is a website and sales page copywriter for service-based…
The Soap Box PodcastWhy we need to talk about money, with Jessamy Walker
How do you feel about money? In this episode, we dive deep into the emotional aspects of money and financial literacy with Jess Walker, a financial advisor and…
The Soap Box PodcastWhat's it like being a woman in politics, with Lorena Banda
Lorena Banda is a Latina leader in sex positivity, a speaker and an advocate. In this episode we talk about her experience as a daughter of immigrants, all the…
The Soap Box PodcastEmergency podcast - the UK Riots
As I record this, a series of violent riots are spreading across the UK. Last week, a 17 year old boy attacked children and adults at a Taylor Swift-themed…
The Soap Box PodcastWould you even know if you were in burnout? with Carole Jean Whittington
What's the difference between being a little bit frazzled and needing just five minutes without anybody asking you questions to get back to equilibrium, and…
The Soap Box PodcastWhy it's time to shake off the "cool kid disdain" and embrace enthusiasm with Ellie Kime
Does being enthusiastic feel a little bit cringe? I don't know about you, but I grew up in a culture where being enthusiastic or passionate about anything was…
The Soap Box PodcastCould coaching help us navigate this polycrisis? with Keri Jarvis
Is coaching just another navel-gazing pastime for middle-class women? Or is it an important tool for helping us build community and make societal change?…
The Soap Box PodcastHow marketing co-opted authenticity, with Lauren Esmay
I'm calling an amnesty today. An amnesty on using the word authentic in your copy. And I realize, having sat down and talked to today's guest, that I'm pretty…
The Soap Box PodcastHip Hop can save the world, with Evante Daniels
Power. Who’s got it? Who’s trying to get it? And who’s trying to keep it from you? It's the age old question. And that's what I'm talking about on the podcast…
The Soap Box PodcastOur bodies are political, with Clio Wood
In all my soapbox content, I really tried to get the message across that politics isn't all votes, caucuses, ideologies, and arguments. It's not all climate…
The Soap Box PodcastBreaking out of The Truman Show with Kira Hug
This week on the soap box, I get to talk to. Kira Hug. A personality-driven copywriter and co-founder of The Copywriter Club: the home of everything you need…
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Why passion is the problem, with Tracy Johnson
"We need people who are able to navigate their own emotions. To be compassionate to the emotion of others. So that they can get up day in and day out and keep…
The Soap Box PodcastHow to sell without selling your soul, with Abi Pendergst
So, you've sat through CopySchool. Binged Breakthrough Advertising (after taking out a mortgage to afford a copy). Watched a few too many webinars for someone…
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Why you have more power than you can possibly imagine, with Liana Fricker
As I record this, the UK Advertising Standards Agency is cracking down on how businesses use terms like biodegradable recyclable, and compostable. So they…
The Soap Box PodcastHow is your messaging driving people to action?
Should we be terrified or hopeful about the future? My guest today believes we face huge challenges with climate, technology, and inequality, but he also sees…
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Why conversion isn't always king, with Ellen Bryant
What's your focus when you are crafting the messaging for your brand. Is it clarity? Conversion. Consistency. Comedy? Today, I'm talking to Ellen Bryant, a…
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Conflict, conversation, and being uncomfortable, with Amena Chaudhry
I didn't get into this to piss people off. I didn't get into this to build barriers or to make divisions. In fact, the very opposite. I got into this world of…
The Soap Box PodcastValues-driven marketing: authentic or manipulative, with The Copywriter Club
Want to eavesdrop on a room full of genius marketers (and me!) as they thrash out their thoughts on politics and messaging? Sure you do! While I was at The…
The Soap Box PodcastEpisode 15: What not to do as a business owner when tragedy strikes
I’m recording this in the week that Hamas terrorists launched a horrendous attack on Israeli civilians. And then the Israeli government retaliated against…
The Soap Box PodcastEpisode 14 - Tapping into the world of Gen Z with Carolyn McMurray
Today on the podcast. We're talking to Carolyn McMurry. Carolyn runs the world's first Gen Z copywriting community. Her aim with Word Tonic is to help and…
The Soap Box PodcastEpisode 13 - stop the angriest voices in the room from taking up all the oxygen, with Jo Wiebe
Today, I'm talking to the original conversion copywriter. Joanna Wiebe. Jo is the founder of Copyhackers, providing cutting-edge copywriting training in…
The Soap Box PodcastEpisode 12 - What if it turns out you don't really hate marketing?
What is the bigger purpose behind your marketing? This is something that my guest this week has spent a lot of time thinking about. And it’s what she helps her…
The Soap Box PodcastEpisode 11 - Why politeness doesn't work, with Amena Chaudhry
Buckle up - we're going on a journey today! After last week's conversation with Nora DiNuzzo about deconstructing whiteness, I wanted to bring you some…
The Soap Box PodcastEpisode 10 - Deconstructing privilege with Nora DiNuzzo
Today's episode is a masterclass in stepping outside of your own experience, challenging how you see the world, and then doing something about it. I'm speaking…
The Soap Box PodcastEpisode 9 - How to embrace slow productivity as activism, with Louise Miller
Have you ever thought - If you just work that little bit harder. Stay up that little bit later. Put in those few more or many more hours. If you can just do…
The Soap Box PodcastEpisode 8 - How to build a healthy workplace that also heals the world, with Lu Castello
Calling all founders! Lu Castello is here to help you build companies that work for you AND your team. Oh, and they might save the world as well.... Listen in…
The Soap Box PodcastEpisode 7 - How to build your political pillars
You’ve listened to our previous episodes. You’ve realised that you CAN talk about politics (your values, your ethics, the things you care about) in your…