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How to talk about what you do when it's not a simple before and after

What do you say when someone asks what you do, and the honest answer has four parts?

This week's episode is a solo one, adapted from a live workshop I ran in September. It's for anyone who's been handed the "I help X do Y so they can Z" sentence and felt the best bits of their work fall off the edges as they filled it in. When I asked a room of ten business owners whether their thirty-second answer did their work justice, not one of them said yes.

So instead of that formula, I walk you through four questions from the Regenerative Story Map that make room for work that's shared, slow, or…

The skinny

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