Why conversion isn't always king, with Ellen Bryant
What's your focus when you are crafting the messaging for your brand. Is it clarity? Conversion. Consistency. Comedy?
Today, I'm talking to Ellen Bryant, a copywriter and messaging strategist based in Tasmania, Australia.
Ellen's background, working in communications for large companies taught her about the most important thing when you're doing anything successfully in communications: Building trust.
And when she made the move to freelance marketing, she developed this concept of trust-forward copywriting.
If you're talking about social ethical, environmental, or racial issues in your…
The skinny
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