How to sell without selling your soul, with Abi Pendergst
So, you've sat through CopySchool. Binged Breakthrough Advertising (after taking out a mortgage to afford a copy). Watched a few too many webinars for someone who has an actual job. Listened to all the social media gurus. And you have a whole quiver of sales tactics at the ready.
Urgency, scarcity, all the Cialdini tricks, agitation of pain points.
But, when you come to write for your clients (or your own business), it's starting to feel a bit icky.
Do you really need that countdown timer on your upsell page?
Should you really be diving into how awful your customer's life will be if they…
The skinny
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