Why the sales page template keeps asking you to twist the knife
Grab her attention, remind her of her problem, twist the knife, then introduce your solution when she’s at her weakest. If you’ve ever filled in a sales page template that said something like that (and ignored the uneasy feeling in the pit of your stomach while you did it), this one’s for you.
In this episode, it’s just me. I’m talking about where those formulas come from, and what selling looks like when you don’t have to make anyone feel worse before you can help them feel better.
I get into how PAS is the Hero’s Journey retold to someone deciding whether to buy your thing, and what changes…
The skinny
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