Episode 14 - Tapping into the world of Gen Z with Carolyn McMurray
Today on the podcast. We're talking to Carolyn McMurry.
Carolyn runs the world's first Gen Z copywriting community. Her aim with Word Tonic is to help and inspire other young people who want to break into the industry and to champion and nurture fresh emerging talent.
Carolyn and I tap into the world of politics and values and Gen Z marketing. We discussed how ageism affects Gen Z copywriters. How access to information means that it's a lot easier for brands to get called out these days. The line between brand activism and virtue signalling and how to tell the difference. How your words as a…
The skinny
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