How marketing co-opted authenticity, with Lauren Esmay
I'm calling an amnesty today.
An amnesty on using the word authentic in your copy.
And I realize, having sat down and talked to today's guest, that I'm pretty much going to have to go back and rewrite large chunks of my own copying content. But I hope that after today's chat, you'll understand why. Today's guest and I think that the word authentic or authenticity has had its day.
I'm talking today to Lauren Esmay. Lauren is a copywriter who specializes in helping clients create a holistic framework to serve their clients and consumers better. She's a PhD candidate in health psychology, and…
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