Shows / Women in The Coaching Arena
Women in The Coaching Arena
Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just…
Episodes
Women in The Coaching Arena193 | AI for Coaches: 3 Things to Do and 3 to Avoid
Is AI making your coaching business invisible? AI can save coaches hours every week, but could it also be making your marketing sound exactly like everyone…
Women in The Coaching Arena192 | Launching vs Evergreen: How to Get Coaching Clients Consistently
Imagine spending weeks preparing a launch, attracting over 100 people to your free challenge, and making just one sale. That’s exactly what happened to Joanna…
Women in The Coaching Arena191 | Mean Girl Marketing: The Truth About Coaching Success
Have you ever scrolled through Instagram and wondered why every other coach seems to be doing better than you? The perfect businesses, incredible income claims…
Women in The Coaching Arena190 | I’ve Spent 6 Years Getting Coaching Clients. Here’s What Works in 2026
Getting coaching clients has changed. After six years of building her coaching business, Jo shares what has genuinely worked and why some of the advice coaches…
Women in The Coaching Arena189 | How I Built a £200K+ Coaching Business Around My Life
What does it really take to build a coaching business that replaces your salary… and eventually goes far beyond it? This episode is for you if you’re building…
Women in The Coaching Arena188 | How to Speak With More Confidence and Authority - with Sara Bagheri
You can know exactly what you want to say, then the moment you hit record, walk into a networking event or start speaking in front of a room, suddenly your…
Women in The Coaching Arena187 | How I Use AI in My Coaching Business (And Where I Draw the Line)
AI can completely change how you run your coaching business, saving you hours on content, research, admin and client support. In this episode, Joanna shares…
Women in The Coaching Arena186 | The Human Side of Facilitation: Holding a Room with Confidence with Tom Cleary
Whether you run coaching groups, workshops, leadership programmes or team sessions, facilitation is a skill that goes far beyond delivering content. In this…
Women in The Coaching Arena185 | From Redundancy to Replacing 90% of Her Salary in a Year - Krasi Toneva
Krasi Toneva has built a thriving portfolio business combining leadership coaching, HR consultancy and leadership development, and within her first year, she…
Women in The Coaching Arena184 | How Emma Cowsill Built a Neurodiversity Coaching Business in 8 Months (While Getting Diagnosed Along the Way)
What if eight months from now, your coaching business looked completely different from the one you’re imagining today? When Emma Cowsill started her business…
Women in The Coaching Arena183 | The Lead Magnet Strategy Every Coach Needs to Build Their Email List
If social media disappeared tomorrow, would you still have a way to reach your ideal clients? In this episode, Jo shares why building an email list is one of…
Women in The Coaching Arena182 | From Director of Comms to 94K Tik Tok Followers with Louise Thompson
Building a coaching business rarely happens as quickly as social media makes it look. In this conversation, Louise Thompson shares what really happened after…
Women in The Coaching Arena181 | Getting Qualified Coaches Their First Clients
Most coaches think they need a website, a bigger audience or months of content before they can sign a client. In this episode, I share exactly what I would do…
Women in The Coaching Arena180 | LinkedIn for Coaches: From Zero Visibility to Booked Out
If you’ve been posting consistently with little to show for it, this episode is a reminder that visibility takes time, strategy, and patience. Jo shares the…
Women in The Coaching Arena179 | Mastering the Art of Intentional Style with Alex Standley
Could the clothes you wear affect your confidence, visibility and the way people remember your business? Today, Joanna speaks with award-winning personal…
Women in The Coaching Arena178 | The Discovery Call That Doesn't Feel Like Selling
Have you ever come off a discovery call wondering why it didn’t lead anywhere, even though the conversation felt great? In this episode, Joanna shares why the…
Women in The Coaching Arena177 | Val's Story: From Uncertain Niche to Leading Coaching Groups Across Europe
This is an honest conversation about courage, clarity, and building a coaching business one decision at a time. Joanna is joined by The Business of Coaching…
Women in The Coaching Arena176 | The Testimonial Mistake Coaches Keep Making
Stop waiting for the perfect client success story. If you think your testimonials aren't impressive enough, you could be making one of the biggest marketing…
Women in The Coaching Arena175 | The Coaching Plan Trap Most Coaches Fall Into
Are you spending more time perfecting your coaching plan than talking to potential clients? In this episode, Joanna explains why your coaching plan isn’t what…
Women in The Coaching Arena174 | Motivation Isn't Enough: What Successful Coaches Do Instead - with Rebecca Liljendahl
What if consistency isn’t about discipline, but about designing habits for your real life? In this episode, Joanna speaks with habit specialist Rebecca…
Women in The Coaching Arena173 | How to Price Your Coaching Services
If you’ve ever worried about charging too much, charging too little, or wondered whether anyone will actually pay your rates, this episode will help you think…
Women in The Coaching Arena172 | From Redundancy And Zero Clients To A Fully Booked Coaching Business In Months with Dr Andy Sockanathan
Many people believe that building a successful coaching business takes years. But what happens when you lose your job, have no clients, and decide to take…
Women in The Coaching Arena171 | How to Start a Coaching Business (What Actually Matters)
Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of…
Women in The Coaching Arena170 | From “Nice to Have” to “Must Have” Coaching Offers
Have you ever had someone tell you your coaching offer sounds “really great”… and then completely disappear? In today’s episode, Joanna shares one of the…
Women in The Coaching Arena169 | From sporadic sessions to secure, high-value clients - Kiran Goodman
Joanna shares a powerful conversation with Kiran, a coach who went from sporadic one-off sessions and self-doubt to securing corporate contracts, high-value…
Women in The Coaching Arena168 | How to Get Coaching Clients Without Social Media
Joanna shares a clear and practical approach to building a coaching business without relying on social media, focusing on visibility, trust, and meaningful…
Women in The Coaching Arena167 | Why You Feel Stuck in Your Coaching Business (And How to Move Forward)
Have you ever noticed that the more you think about your business, the harder it feels to move? This episode explores the moment many coaches reach where…
Women in The Coaching Arena166 | How to Get Coaching Clients (Simple Strategy)
If you’re a qualified coach and clients aren’t coming in consistently, where does your mind go first? Do you assume something is wrong… or that something is…
Women in The Coaching Arena165 | Starting a Coaching Business? Do This First (5 Steps That Actually Work)
What would I actually do if I had to start again with no audience, no clients, and no reputation? In this episode, I share the five things I’d focus on…
Women in The Coaching Arena164 | Why Your Coaching Offer Isn’t Selling (And How to Fix It)
Joanna shared today that many coaches aren’t struggling because they lack skill… but because what they’re selling isn’t clear enough to buy. If someone landed…
Women in The Coaching Arena163 | How to Choose Your Coaching Niche
How many times have you told yourself you just need to “figure out your niche” before you can move forward? Joanna shares why this question keeps coaches stuck…
Women in The Coaching Arena162 | The Hidden Work Behind a Fully Booked Coaching Diary.
The more you understand the hidden work behind a coaching business, the easier it becomes to stay consistent long enough to see the results. In this episode…
Women in The Coaching Arena161 | From Hourly Selling to Premium Packages That Sell - Teresa Wilson
What if the thing holding your business back isn’t your experience, but your clarity? In this episode of Women in the Coaching Arena, Joanna speaks with…
Women in The Coaching Arena160 | If I Started Again in 2026, This Is What I’d Do
After building multiple coaching practices and supporting hundreds of coaches, Joanna Lott reveals the five foundations that genuinely create momentum. In this…
Women in The Coaching Arena159 | 8 Tiny Habits to Get Your First 10 Coaching Clients in 2026
Discover eight simple habits that can help you build real, steady momentum in your coaching business. Joanna Lott shares the honest truth about what actually…
Women in The Coaching Arena158 | Building a Fully Booked Business (Her Way) - Jenny Weidner
A fully booked coaching business doesn’t come from doing more. It comes from choosing more deliberately. Joanna Lott is joined by coach Jenny Weidner for an…
Women in The Coaching Arena157 | PR isn't just for big brands - with Lucy Werner
PR doesn’t belong to big brands with big budgets – it belongs to anyone willing to be clear, human, and seen. Joanna Lott is joined by PR specialist, author…
Women in The Coaching Arena156 | Why You Can’t Build Authority Without Taking a Stand
If your content is designed to keep everyone comfortable, it’s probably costing you clients. In this episode, Joanna Lott explores why real authority is built…
Women in The Coaching Arena155 | Stop chasing Linkedin likes - focus on this instead
What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession…
Women in The Coaching Arena154 | The Decide Once Method
Let’s talk about overthinking and how it’s slowing your business down. Today, Joanna explores one of the most common growth blockers she sees in coaching…
Women in The Coaching Arena153 | How to build a School Hours, Term-Time only Coaching Business
Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school…
Women in The Coaching Arena152 | From Burnt-out HR Director to Thriving Career Coach
What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client…
Women in The Coaching Arena151 | The Moment You Almost Do the Thing (And Why You Stop)
Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks harmless…
Women in The Coaching Arena150 | You 2.0: Here's Your Identity Upgrade
In this New Year’s Day episode, Joanna Lott invites listeners to think beyond goals and focus on identity. She explores how lasting change comes from who you…
Women in The Coaching Arena149 | My Annual Review of 2025: A Year of Capacity
Joanna Lott shares her sixth annual business review, recorded on the cusp of Christmas and rooted in real life rather than perfect timing. In this reflective…
Women in The Coaching Arena148 | How many Discovery Calls do you actually need to hit your income goal?
Let’s connect your income goals to real numbers and, more importantly, to the actions that truly make your coaching business work. In this episode, Joanna…
Women in The Coaching Arena147 | The Idea That Could Ruin Your Business
Why your clever ideas might be the biggest threat to your business. Today, Jo shares the story behind the Jeff Bezos quote that stopped her in her tracks and…
Women in The Coaching Arena146 | Before you set one more goal, pause. You might be missing the most important step
At this time of year, a season of extremes often appears. Joanna sees coaches either pushing hard to squeeze everything in or stepping back completely because…
Women in The Coaching Arena145 | How Francoise Built a Thriving Niche Coaching Business While Working Full Time
Francoise’s story is a thoughtful reminder that you can grow a meaningful, profitable coaching business even when life feels full. She didn’t leave her job…
Women in The Coaching Arena144 | Four Coaching Niches About to Boom Thanks to AI
Everyone’s talking about AI with panic and hesitation. But if you’re a coach, this moment holds huge potential. In this episode, Jo explores four coaching…
Women in The Coaching Arena143 | Three Reasons You Stop Showing Up (and How to Start Again)
When momentum fades, it rarely happens overnight. One missed post, one busy week, one small drift, and suddenly it feels harder to show up the way you…
Women in The Coaching Arena142 | Your Business Is Not a Project - It’s a Practice
We all start with enthusiasm: the new website, the rebrand, the next big idea. But what if the real growth doesn’t come from the bursts of effort… but from the…
Women in The Coaching Arena141 | The Truth About When to Create a Course or Group
So many coaches dream of creating an online course or group programme. It gives you more freedom, more impact, more income. But scaling too early can actually…
Women in The Coaching Arena140 | These 7 Influence Levers Changed How I Attract Clients - Forever
Have you ever wondered why some coaches attract clients with ease while others, doing all the same things, struggle to gain traction? Today, Jo shares the…
Women in The Coaching Arena139 | Imitate, Then Innovate
So many coaches chase clever ideas, but it’s the clear ones that create clients. In this episode, Jo shares why you don’t need to reinvent the wheel to…
Women in The Coaching Arena138 | The 3 Qualities That Separate Thriving Coaches From the Rest
After working with over 150 coaches, Jo has noticed clear patterns in what sets thriving coaches apart from those who get stuck. It’s never about fancy funnels…
Women in The Coaching Arena137 | I asked 100+ coaches what they struggle with most. These 3 questions came up again and again...
Do I really need to niche? How much marketing is enough? And how do I know which tasks actually grow my business? In this episode, Jo tackles three of the…
Women in The Coaching Arena136 | How to use storytelling in your content - with Susan Payton
Stories are one of the most powerful tools we have as coaches, but many of us worry about oversharing, repeating ourselves, or not knowing which stories to…
Women in The Coaching Arena135 | Fall in Love with the Game
Building a coaching business isn’t just about chasing results. It’s about falling in love with the process itself. Today, I share some honest truths about…
Women in The Coaching Arena134 | How to Train AI Like Your Best Coaching Assistant
Most coaches I speak to have dabbled with AI, but they stop at “fine.” The truth is, fine won’t help you stand out, attract more clients, or free up your time…