Latest / Women in The Coaching Arena
136 | How to use storytelling in your content - with Susan Payton
Stories are one of the most powerful tools we have as coaches, but many of us worry about oversharing, repeating ourselves, or not knowing which stories to tell. In this episode, Joanna is joined by storytelling expert Susan Payton, author of The Business of Stories, to uncover how to use storytelling to connect with your audience and attract clients. Together, they explore practical ways to find, structure, and share your stories so they resonate with impact.
Key Timestamps:
[00:00:00] Introduction: The Power of Stories
[00:03:00] Susan’s Turning Point
[00:10:00] Why Stories Work in…
The skinny
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