176 | The Testimonial Mistake Coaches Keep Making

Women in The Coaching Arena · Jul 2, 2026 · 11m · transcript

Stop waiting for the perfect client success story. If you think your testimonials aren't impressive enough, you could be making one of the biggest marketing mistakes coaches make. In this episode, Joanna shares why authenticity beats perfection, how prospects really evaluate testimonials, and why the results you take for granted may be exactly what your future clients need to see.

Timestamps

01:20 - Two Real Client Examples

03:10 - The Movement Reframe

04:45 - Don’t Dismiss Small Wins

06:15 - Testimonials vs Case Studies

07:40 - Better Questions to Ask Clients

08:55 - Why Overclaiming…