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176 | The Testimonial Mistake Coaches Keep Making · Women in The Coaching Arena

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  Speaker 2: So
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  Speaker 2: you've
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  Speaker 2: a
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  Speaker 2: a
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  Speaker 2: experience
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  Speaker 2: you.
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  Speaker 2: They
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  Speaker 2: they've
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  Speaker 2: made
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  Speaker 2: client.
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  Speaker 2: So
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  Speaker 2: "Can
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  Speaker 2: I
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  Speaker 2: even
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  Speaker 2: this
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  Speaker 2: as
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  Speaker 2: a
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  Speaker 2: testimonial?
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  Speaker 2: And
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  Speaker 2: I
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  Speaker 2: it,
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  Speaker 2: how
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  Speaker 2: do
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  Speaker 2: I
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  Speaker 2: talk
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  Speaker 2: about
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  Speaker 2: it
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  Speaker 2: without
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  Speaker 2: overclaiming
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  Speaker 2: and
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  Speaker 2: making
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  Speaker 2: it
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  Speaker 2: hyped
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  Speaker 2: up
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  Speaker 2: and
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  Speaker 2: untrue?"
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  Speaker 2: And
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  Speaker 2: that
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  Speaker 2: is
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  Speaker 2: what
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  Speaker 2: gonna
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  Speaker 2: today.
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  Speaker 2: Did
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  Speaker 2: you
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  Speaker 2: podcast
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  Speaker 2: YouTube?
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  Speaker 2: really
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  Speaker 2: you
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  Speaker 2: over
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  Speaker 2: to
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  Speaker 2: channel,
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  Speaker 2: Joanna
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  Speaker 2: Lott
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  Speaker 2: Coaching,
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  Speaker 2: liking,
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  Speaker 2: If
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  Speaker 2: clients
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  Speaker 2: with
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  Speaker 2: honesty,
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  Speaker 2: hype.
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  Speaker 2: Let's
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  Speaker 2: a
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  Speaker 2: real
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  Speaker 2: because
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  Speaker 2: up
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  Speaker 2: lot.
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  Speaker 2: A
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  Speaker 2: shared
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  Speaker 2: this
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  Speaker 2: with
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  Speaker 2: me
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  Speaker 2: recently.
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  Speaker 2: She
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  Speaker 2: had
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  Speaker 2: two
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  Speaker 2: a
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  Speaker 2: version
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  Speaker 2: her
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  Speaker 2: program.
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  Speaker 2: Client
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  Speaker 2: one
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  Speaker 2: was
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  Speaker 2: not
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  Speaker 2: her
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  Speaker 2: audience
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  Speaker 2: of
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  Speaker 2: a
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  Speaker 2: woman
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  Speaker 2: in
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  Speaker 2: their
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  Speaker 2: 40s
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  Speaker 2: changing
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  Speaker 2: career.
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  Speaker 2: He
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  Speaker 2: in
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  Speaker 2: with
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  Speaker 2: about
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  Speaker 2: what
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  Speaker 2: stages
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  Speaker 2: program.
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  Speaker 2: He
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  Speaker 2: program,
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  Speaker 2: and
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  Speaker 2: she
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  Speaker 2: didn't
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  Speaker 2: like
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  Speaker 2: it
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  Speaker 2: was
• 2:07
  Speaker 2: a
• 2:07
  Speaker 2: dramatic
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  Speaker 2: career
• 2:08
  Speaker 2: change.
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  Speaker 2: He
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  Speaker 2: was
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  Speaker 2: in
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  Speaker 2: industry
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  Speaker 2: doing
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  Speaker 2: similar
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  Speaker 2: job,
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  Speaker 2: but
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  Speaker 2: to
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• 2:13
  Speaker 2: different
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• 2:16
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• 2:17
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• 2:19
  Speaker 2: to
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  Speaker 2: her
• 2:20
  Speaker 2: ideal
• 2:20
  Speaker 2: client.
• 2:21
  Speaker 2: Mid-life
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  Speaker 2: professional
• 2:23
  Speaker 2: woman,
• 2:23
  Speaker 2: recently
• 2:24
  Speaker 2: made
• 2:24
  Speaker 2: redundant,
• 2:25
  Speaker 2: confidence
• 2:26
  Speaker 2: knocked.
• 2:27
  Speaker 2: Through
• 2:27
  Speaker 2: that
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  Speaker 2: early
• 2:28
  Speaker 2: stage
• 2:28
  Speaker 2: of
• 2:28
  Speaker 2: the
• 2:28
  Speaker 2: program,
• 2:29
  Speaker 2: she
• 2:30
  Speaker 2: regained
• 2:30
  Speaker 2: clarity,
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  Speaker 2: rebuilt
• 2:31
  Speaker 2: her
• 2:31
  Speaker 2: confidence,
• 2:32
  Speaker 2: and
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  Speaker 2: started
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  Speaker 2: The
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  Speaker 2: program
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  Speaker 2: been
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  Speaker 2: completed
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  Speaker 2: but
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  Speaker 2: there
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• 2:39
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• 2:40
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  Speaker 2: and
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  Speaker 2: coach
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  Speaker 2: me,
• 2:43
  Speaker 2: "How
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  Speaker 2: do
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  Speaker 2: I
• 2:44
  Speaker 2: position
• 2:45
  Speaker 2: these
• 2:45
  Speaker 2: testimonials?
• 2:47
  Speaker 2: Can
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  Speaker 2: I
• 2:47
  Speaker 2: use
• 2:47
  Speaker 2: them?
• 2:48
  Speaker 2: Can
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  Speaker 2: I
• 2:48
  Speaker 2: show
• 2:48
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• 2:48
  Speaker 2: value
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• 2:49
  Speaker 2: overstating
• 2:50
  Speaker 2: the
• 2:50
  Speaker 2: outcome,
• 2:51
  Speaker 2: considering
• 2:51
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• 2:52
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• 2:52
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• 2:53
  Speaker 2: line
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• 2:55
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• 2:56
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• 2:56
  Speaker 2: something
• 2:57
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• 2:57
  Speaker 2: because
• 2:58
  Speaker 2: many
• 2:58
  Speaker 2: coaches
• 2:59
  Speaker 2: feel
• 2:59
  Speaker 2: this
• 2:59
  Speaker 2: tension
• 3:00
  Speaker 2: around
• 3:01
  Speaker 2: testimonials.
• 3:02
  Speaker 2: You
• 3:02
  Speaker 2: don't
• 3:03
  Speaker 2: want
• 3:03
  Speaker 2: to
• 3:03
  Speaker 2: exaggerate.
• 3:05
  Speaker 2: You
• 3:05
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• 3:07
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• 3:07
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• 3:08
  Speaker 2: You
• 3:08
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  Speaker 2: want
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• 3:10
  Speaker 2: something
• 3:11
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• 3:12
  Speaker 2: and
• 3:12
  Speaker 2: dramatic
• 3:13
  Speaker 2: if
• 3:13
  Speaker 2: it's
• 3:13
  Speaker 2: not.
• 3:14
  Speaker 2: But
• 3:14
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• 3:14
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• 3:15
  Speaker 2: same
• 3:15
  Speaker 2: time,
• 3:16
  Speaker 2: you
• 3:16
  Speaker 2: need
• 3:16
  Speaker 2: your
• 3:17
  Speaker 2: work
• 3:17
  Speaker 2: to
• 3:17
  Speaker 2: feel
• 3:17
  Speaker 2: attractive
• 3:18
  Speaker 2: and
• 3:19
  Speaker 2: credible
• 3:19
  Speaker 2: for
• 3:20
  Speaker 2: future
• 3:20
  Speaker 2: clients
• 3:21
  Speaker 2: to
• 3:22
  Speaker 2: help
• 3:22
  Speaker 2: them
• 3:22
  Speaker 2: see
• 3:23
  Speaker 2: that
• 3:23
  Speaker 2: this
• 3:23
  Speaker 2: is
• 3:23
  Speaker 2: worth
• 3:24
  Speaker 2: investing
• 3:24
  Speaker 2: in.
• 3:25
  Speaker 2: So
• 3:25
  Speaker 2: it
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  Speaker 2: is
• 3:26
  Speaker 2: a
• 3:26
  Speaker 2: really
• 3:26
  Speaker 2: difficult
• 3:27
  Speaker 2: balance
• 3:29
  Speaker 2: So
• 3:29
  Speaker 2: here
• 3:30
  Speaker 2: is
• 3:30
  Speaker 2: a
• 3:30
  Speaker 2: reframe.
• 3:31
  Speaker 2: Testimonials
• 3:32
  Speaker 2: are
• 3:32
  Speaker 2: not
• 3:33
  Speaker 2: there
• 3:33
  Speaker 2: to
• 3:33
  Speaker 2: prove
• 3:34
  Speaker 2: perfection,
• 3:35
  Speaker 2: they're
• 3:35
  Speaker 2: there
• 3:36
  Speaker 2: to
• 3:36
  Speaker 2: show
• 3:36
  Speaker 2: movement.
• 3:37
  Speaker 2: They
• 3:37
  Speaker 2: show
• 3:38
  Speaker 2: where
• 3:38
  Speaker 2: someone
• 3:39
  Speaker 2: started,
• 3:40
  Speaker 2: what
• 3:40
  Speaker 2: helped,
• 3:41
  Speaker 2: and
• 3:41
  Speaker 2: what
• 3:41
  Speaker 2: became
• 3:42
  Speaker 2: possible
• 3:42
  Speaker 2: as
• 3:43
  Speaker 2: a
• 3:43
  Speaker 2: result.
• 3:44
  Speaker 2: And
• 3:44
  Speaker 2: that
• 3:45
  Speaker 2: doesn't
• 3:45
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• 3:45
  Speaker 2: to
• 3:45
  Speaker 2: be
• 3:46
  Speaker 2: an
• 3:46
  Speaker 2: over-the-top
• 3:47
  Speaker 2: transformation
• 3:48
  Speaker 2: to
• 3:48
  Speaker 2: be
• 3:48
  Speaker 2: meaningful.
• 3:49
  Speaker 2: In
• 3:50
  Speaker 2: fact,
• 3:50
  Speaker 2: most
• 3:51
  Speaker 2: of
• 3:51
  Speaker 2: the
• 3:51
  Speaker 2: believable
• 3:52
  Speaker 2: testimonials
• 3:53
  Speaker 2: are
• 3:53
  Speaker 2: not
• 3:53
  Speaker 2: the
• 3:53
  Speaker 2: most
• 3:54
  Speaker 2: extreme
• 3:54
  Speaker 2: ones.
• 3:55
  Speaker 2: They
• 3:55
  Speaker 2: are
• 3:56
  Speaker 2: the
• 3:56
  Speaker 2: ones
• 3:56
  Speaker 2: that
• 3:56
  Speaker 2: feel
• 3:57
  Speaker 2: like
• 3:57
  Speaker 2: a
• 3:57
  Speaker 2: real
• 3:58
  Speaker 2: transformation
• 3:59
  Speaker 2: that
• 3:59
  Speaker 2: some
• 4:00
  Speaker 2: average
• 4:00
  Speaker 2: person
• 4:01
  Speaker 2: might
• 4:01
  Speaker 2: have.
• 4:02
  Speaker 2: So
• 4:02
  Speaker 2: don't
• 4:03
  Speaker 2: think
• 4:03
  Speaker 2: everything
• 4:03
  Speaker 2: needs
• 4:04
  Speaker 2: to
• 4:04
  Speaker 2: be
• 4:04
  Speaker 2: glossy.
• 4:05
  Speaker 2: It
• 4:05
  Speaker 2: really
• 4:05
  Speaker 2: doesn't.
• 4:06
  Speaker 2: People
• 4:06
  Speaker 2: want
• 4:06
  Speaker 2: to
• 4:07
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