Shows / The Manufacturing Marketer
The Manufacturing Marketer
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a…
Episodes
- The Manufacturing Marketer
More on landing pages w/ Tas Bober
Today, we’ve brought back on Tas Bober, landing page strategist and the founder of The Scroll Lab. Tas has launched over 400 B2B websites and now dedicates her…
- The Manufacturing Marketer
What makes a podcast worth listening to w/ Nihal Shetty | IMC Live
Plenty of in-house marketers have something worth saying on a podcast and never pitch it. They figure a guest needs a following first. Nihal Shetty doesn’t buy…
- The Manufacturing Marketer
Account-based marketing for small industrial teams
Account-based marketing has a reputation as an enterprise software play, with big budgets and bigger tool stacks. Industrial companies already sell the way ABM…
- The Manufacturing Marketer
The video content you actually need and how to make it w/ Callahan O'Brien | IMC Live
Callahan O'Brien, video marketing specialist at Roundtable Learning, joins the collective to speak on where industrial marketers should start with video, when…
- The Manufacturing Marketer
Increasing revenue WITHOUT new customers
Marketing isn’t just about new leads. Hang around with enough people in industrial marketing and sales and you’ll hear it pretty often: “Our customers know us…
- The Manufacturing Marketer
Test before you spend: Building an organic to paid social pipeline w/ Brandan Davis | IMC Live
Gorilla 76 Performance Marketer Brandan Davis breaks down how to use organic social as a testing ground for paid: which engagement signals mean a post has…
- The Manufacturing Marketer
AI search tactics w/ Wes Temple
We’ve brought back Wes Temple, Director of Growth here at Gorilla 76, to talk through how our agency is thinking about AI search, and what you, dear listeners…
- The Manufacturing Marketer
Developing sales trainings that actually sell w/ Stu Accola | IMC Live
Your company spends months on a product launch. The engineering is dialed in, the messaging is ready, and then the sales team walks out of the training asking…
- The Manufacturing Marketer
Career advice for industrial marketers w/ Jon Franko
This podcast has always been about equipping industrial marketers to do their best work and build their careers. So, for our 200th episode, there isn’t a more…
- The Manufacturing Marketer
Stay in the room: Using Google retargeting to expand your reach | IMC Live
Google's retargeting is one of the most affordable ways manufacturers stay in front of buyers who already visited the site but left without filling out a form…
- The Manufacturing Marketer
Your email list is the only audience you own
Brendon makes the argument that email might be the most valuable -- and the most overlooked -- tool in the industrial marketer's toolkit. Take a listen.
- The Manufacturing Marketer
Show up or get left out: Tailoring your digital presence for AI search w/ Erik Schlosser | IMC Live
If you're not referenced, you're invisible. That's how Gorilla 76 founder Joe Sullivan frames AI search, and it's the problem we take on in this episode…
- The Manufacturing Marketer
Everyone’s asking the wrong question about AI and websites w/ Randall Zaitz
We’ve brought back on Randall Zaitz, Gorilla’s Digital Creative Director and a friend of the show. Randall’s been writing about AI’s place in website…
- The Manufacturing Marketer
The making of an industrial podcast w/ Peyton Warren
Podcasting has taken over manufacturing. At least, we think so. And today, we’ve brought back Gorilla 76’s Marketing Director Peyton Warren to talk to us about…
- The Manufacturing Marketer
Stop optimizing for clicks: A better approach to B2B landing pages w/ Tas Bober | IMC Live
Most B2B landing pages are built to convert — but what if that's the wrong goal entirely? In this conversation, we'll sit down with Tas Bober, landing page…
- The Manufacturing Marketer
Your 2026 paid social tactics w/ Kevin McClary
Brendon and Nihal talk to Kevin McClary, head of performance marketing at Gorilla 76, about what's happening in paid social for industrial companies in 2026…
- The Manufacturing Marketer
Industrial marketers piloting AI w/ Aren Manship
We’ve brought back our wonderful, and previously regular cohost on this show, Aren Manship – formerly Aren Buresh. For longtime listeners, you’ll already know…
- The Manufacturing Marketer
More on AI search audits w/ Maya Harrington
Today, we’ve brought Gorilla Senior Strategist Maya Harrington back onto the show after her recent appearance on IMC: Live, where she and Gorilla Strategist…
- The Manufacturing Marketer
What GEO audits are revealing about manufacturers in AI search w/ Maya Harrington and Chelsey Trevino | IMC Live
Manufacturers are rushing to understand how they're being represented in ChatGPT, Claude, Gemini and other AI platforms. But running a GEO audit is only the…
- The Manufacturing Marketer
What can industrial marketers do with product packaging? w/ Jenny Stanley
Today, we’re taking a step back from campaigns and other typical bread and butter marketing tactics and talking more about…packaging! Our guest today is Jenny…
- The Manufacturing Marketer
Building e-commerce around how customers buy w/ Tim Roenicke and Beth Bauer of Fullerton Tool Company | IMC Live
When Fullerton Tool started down the e-commerce path, they weren't trying to build a custom platform. They were trying to solve customer problems. In this…
- The Manufacturing Marketer
Bridging marketing and HR to build winning teams w/ Ray Reader | The Manufacturing Employer
In this episode borrowed from our sister show The Manufacturing Employer, Jon Franko and marketing strategist Ray Reader discuss how manufacturing companies…
- The Manufacturing Marketer
CRM crawl, walk, run: Building a better revenue engine for manufacturers w/ Connor Phillips | IMC Live
What separates a CRM that creates clarity from one that creates chaos? In this episode of IMC Live, Gorilla 76 strategist Connor Phillips breaks down how…
- The Manufacturing Marketer
Landing page lunatics
Campaigns live and die with the LP. That’s what we think, at least. So today, we’re going to dive deeper into the not-so-humble art of the landing page – what…
- The Manufacturing Marketer
Stop making “just another video”: talking branded entertainment w/ Jim Olen | IMC Live
In this episode, Peyton and Allen sit down with Jim Olen to talk about what industrial marketers can learn from entertainment and commercial production. The…
- The Manufacturing Marketer
Manufacturers are using AI. How do they message on it?
Manufacturers are integrating AI into their own operations, and it’s more than likely that that includes your own company. So how do we message around it? And…
- The Manufacturing Marketer
Send it! Why (and how) B2B companies ought to speak out on touchy subjects
In this episode, Nihal, Brendon and Peyton discuss how industrial marketers can and should respond during times of significant economic and geopolitical…
- The Manufacturing Marketer
B2B e-commerce: ‘add to cart’ isn’t the goal w/ Tyler Simmons | IMC Live
E-commerce in B2B industrial isn’t as simple as launching a storefront. So what does it look like when it works? In this IMC Live session, Peyton and Allen…
- The Manufacturing Marketer
The new wave in product visuals w/ Mark Worger
Today, we’ve brought on Mark Worger from MarTech3D to talk more about product visuals. When we’re thinking about product illustrations, we’re often talking…
- The Manufacturing Marketer
Getting customer research right | IMC Live
With AI and other options available for getting insights from customers, what’s the point of the humble customer interview? And, how do you strategize these…
- The Manufacturing Marketer
The organic social laboratory
Today, we wanted to run a bit of a thought experiment on organic social. As an agency, we’ve often recommended that clients turn email or well performing paid…
- The Manufacturing Marketer
They built a “$0 sales zone”… and it changed everything w/ Julie Runez | IMC Live
What happens when you give customers a place to explore — not be sold to? In this episode, Peyton Warren and Allen Fennewald talk with Julie Runez of Lehnen…
- The Manufacturing Marketer
SEE DESCRIPTION: What's going on with video in 2026? w/ Taylor Corrado
This is our first video edition of TMM! Check out the link to watch the show on Youtube: https://www.youtube.com/watch?v=kp6flj5Se-Q Taylor Corrado from Wistia…
- The Manufacturing Marketer
Real-time takeaways from Industrial Marketing Summit 2026 attendees | IMC Live
FOMO no more! Tune in for a glimpse of the Industrial Marketing Summit as it happens. Peyton sits down with four attendees to get their take on what they’re…
- The Manufacturing Marketer
How do LLMs fit into your website? w/ John Greely
Today, we’re talking to John Greely from Navu, where their team is working on integrating LLMs into business websites. What we want to find out is what the…
- The Manufacturing Marketer
Marketing's role in workforce recruitment and retention w/ Wes Temple and Ray Reader | IMC Live
Manufacturing companies are struggling with maintaining their workforce. Where does marketing come in to help solve it? Wes Temple and Ray Reader, G76…
- The Manufacturing Marketer
Ecommerce deployment headaches w/ Emily Ting
We’re talking today with Emily Ting from CCS America about her experience building a B2B e-commerce portal for CCS America – a project that taught her, and…
- The Manufacturing Marketer
How she built it: an industrial product launch framework w/ Katie Parlin | IMC Live
Katie Parlin from Flow Waterjet joins the show to talk about how she rebuilt her company's product launch framework from the ground up. Connect with Katie on…
- The Manufacturing Marketer
LinkedIn is OUT, and Reddit is IN? w/ Lysa Goodman
Brendon and Nihal talk with Lysa Goodman, Marketing Manager at Sugino Corp, about her experience running ads on Reddit. We talk all about where this platform…
- The Manufacturing Marketer
Prepping for website overhauls | IMC Live
Peyton talks with Randall Zaitz, Digital Creative Director at Gorilla 76, and Kevin McClary, Head of Performance Marketing, about what goes into launching a…
- The Manufacturing Marketer
Is marketing commodities the worst job in industrial marketing?
Today we’re talking all about commodities. And if your job involves marketing them, you might sometimes feel a bit out of the loop when it comes to typical…
- The Manufacturing Marketer
Looking Back on IMC Live 2025 | IMC Live
We covered a lot in our 22 IMC Live episodes this year, so we’re gonna run through our thoughts on what was flashy and what we think is foundational and worth…
- The Manufacturing Marketer
2026 Dreams
What are industrial marketers looking forward to in 2026? Brendon and Nihal link up with IMC: Live hosts Peyton and Allen to get into it.
- The Manufacturing Marketer
Why You Need an Experimental Line in Your Marketing Budget
Today, we’re getting a little zany. Since we’re approaching the end of Q4, we wanted to make an episode checking in with you about your budgets for the…
- The Manufacturing Marketer
How Gorilla 76 is Using AI Right Now | IMC Live
Almost everyone's using generative AI, but not in the same ways. And why are the best use cases being gatekept by marketers in the know? Peyton and Allen lead…
- The Manufacturing Marketer
Project Managing Your Marketing w/ Alex Monroe
Today, we’re talking with Director of Projects here at Gorilla 76, Alex Monroe. Alex has been reshaping the way we do work here at Gorilla from a project…
- The Manufacturing Marketer
Stop letting your positioning die in OneDrive | IMC Live
Most manufacturers don’t have a positioning problem. They have an implementation problem. In this episode of IMC Live, Gorilla 76’s Peyton Warren and Allen…
The Manufacturing MarketerProduct launches and working with channel partners w/ Kelly Battaglini
We’ve brought Kelly Battaglini, back from her recent episode on product marketing to dig more into product launches. Connect with Kelly on LinkedIn…
The Manufacturing MarketerB2B product marketing from inside an industrial automation company with Kelly Battaglini | IMC Live
How industrial marketers can use product marketing to drive real sales momentum. What does great product marketing look like inside a manufacturing…
The Manufacturing MarketerBuilding your 2026 manufacturing marketing budget: data-driven planning for industrial companies
Brendon Forrest, Allen Fennewald and Wes Temple from Gorilla 76 show you how to build marketing budgets leadership will approve. Learn to work backwards from…
The Manufacturing MarketerLead Gen and Demand Gen: Connecting short-term wins with long-term growth | IMC Live
Marketers are asked to build brand and drive results all at once. But doing both well starts with knowing how lead gen and demand gen really work, and how to…
The Manufacturing MarketerGetting Creative: Building a Brand Mascot w/ Josh Rozman
We’ve brought back Josh Rozman from a recent IMC: Live episode on call attribution. And if you’ve listened to that show, you’re probably also aware that Josh’s…
The Manufacturing MarketerRevisiting Industrial Policy Under Trump
Today we’re stepping back from some of our more tactical discussions to talk about the industrial world at large. Donald Trump’s presidency has meant a lot of…
The Manufacturing MarketerSmarter Video Marketing for B2B: A Playbook from Wistia | IMC Live
In this episode of IMC Live, Peyton and Allen talk with Taylor Corrado, senior director of brand marketing at Wistia, about how modern B2B marketers can get…
- The Manufacturing Marketer
Metrics that Matter
Today, we’re talking about the metrics that matter for your marketing strategy, across the entire funnel. What should we be thinking about? And what might be a…
The Manufacturing MarketerCartoons and Call Tracking | IMC Live
In this episode of IMC Live, we sit down with Josh Rozman — the one-person marketing team at Oberlin Filter Company — to unpack how creativity and tech are…
The Manufacturing MarketerTalking about April Dunford
In Part 2 of our series of conversations about positioning, Brendon and Nihal talk about how we handle positioning deliverables and what exactly the final…
The Manufacturing MarketerMarketing ROI | IMC Live
Most manufacturers don't know how to quantify marketing success, so they default to asking "What's the ROI?” after three or six months. But when you're selling…
The Manufacturing MarketerGetting into Positioning
All about positioning. Podcast co-host Brendon has been doing a lot of work on positioning and how it’s handled at Gorilla over the past couple of months, and…
- The Manufacturing Marketer
Making Work Fun Again | IMC Live
On this episode of IMC Live, Peyton and Allen sit down with Gorillas James Boeckmann, Randall Zaitz, and Jenny Wang. The topic? All about making marketing more…