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Stop optimizing for clicks: A better approach to B2B landing pages w/ Tas Bober | IMC Live
Most B2B landing pages are built to convert — but what if that's the wrong goal entirely? In this conversation, we'll sit down with Tas Bober, landing page strategist and founder of The Scroll Lab, to rethink how we approach LPs for complex products and services. We'll cover:
Why on-page conversions are a misleading success metric
How to build pages that serve buying committees, not just individual clicks
What it actually looks like to match your landing page to the B2B buying journey
From page structure to messaging strategy, Tas will share what it takes to create landing pages that give…
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