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Cartoons and Call Tracking | IMC Live
In this episode of IMC Live, we sit down with Josh Rozman — the one-person marketing team at Oberlin Filter Company — to unpack how creativity and tech are reshaping industrial marketing. Josh shares how he tackled one of manufacturing’s biggest challenges: marketing attribution. From “ghost hunting” lead sources to rolling out call tracking via CallRail, Josh talks us through the tools and tactics helping him earn internal buy-in and optimize spend. But that’s just half the story. We also meet Phil — an AI-powered chatbot and animated brand mascot that handles weekend calls, screens leads…
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