Shows / The Manufacturing Marketer
The Manufacturing Marketer
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a…
Episodes
- The Manufacturing Marketer
Community-Driven Marketing, Reimagined for Industrial Brands w/ Matthew Sciannella
In this episode, our host Brendon talks with Matthew Sciannella, senior director of demand generation at Refine Labs and former strategy director at Gorilla…
- The Manufacturing Marketer
The Business Impact of 99 Webinars | IMC Live
In this special episode, we look back on five years of IMC Live. After 100 shows and nearly $3 million in influenced revenue, Peyton, Allen and Brendon break…
- The Manufacturing Marketer
The Gorilla Team's Favorite Recent Projects
It's Gorilla Week at Gorilla 76, our annual company-wide get together. To celebrate, Nihal and Brendon wrangle their largest panel to date. Tune in to hear our…
- The Manufacturing Marketer
More on Paid Search and AI w/ Kevin McClary
Brendon, Nihal and Peyton sit down with Kevin McClary, who you might have caught on last week’s IMC: Live – and some previous episodes of this very podcast…
- The Manufacturing Marketer
Paid Search in the Age of AI | IMC Live
Search engines aren't the only place people are querying anymore. With the rise of AI tools like Gemini and ChatGPT, how can we expect the world of paid search…
- The Manufacturing Marketer
Goal Setting for the Goal Getter
For B2B marketers, revenue targets are only a starting place. Tune in as Brendon and Peyton discuss how they break company goals into marketing program…
- The Manufacturing Marketer
Design Talk w/ TJ Sheridan (Part 2): In the Weeds
Logos, typography, colors and so much more. We bring TJ back on for Part 2 of our conversation on all things design.
- The Manufacturing Marketer
Design Talk w/ TJ Sheridan (Part 1): Branding and Rebranding
Today, we’re kicking off a two part conversation with designer TJ Sheridan, another member of the Gorilla 76 crew. In this conversation, we’ll be tackling…
- The Manufacturing Marketer
To Gate or Not to Gate w/ Craig Coffey (Eaton) | IMC Live
Gates are for livestock. That’s the take from our guest, Craig Coffey, Content Strategy and Marketing Manager at Eaton's residential division. With 20 years of…
- The Manufacturing Marketer
The B2B Buying Decisions Report w/ Paul Ince
Marketing without data is like driving without a map — and you don’t want to get lost in the woods. Fortunately, on today’s episode, we’ve brought on Paul…
- The Manufacturing Marketer
Events and Creative PR for Manufacturers w/ Chris Casey | IMC Live
Marketers often find themselves as the task masters behind company events: Trade shows, an open house, a plant tour or a customer appreciation party. And while…
- The Manufacturing Marketer
Homepage Hero Horror
Homepage Hero Horror! When people land on homepages to get acquainted with manufacturing companies, what are the mistakes these manufacturers make that weaken…
- The Manufacturing Marketer
Speaking Strategy for Subject Matter Experts
Speaking at live events is a great way to harness the expertise of your engineers and product experts and present it at scale. However, too many companies try…
- The Manufacturing Marketer
Delightful Content w/ Rose Hansen | IMC Live
How do you make content not just more compelling, interesting, and insightful, but also a delight to read? Rose Hansen, writer and Director of Accounts at…
- The Manufacturing Marketer
Marketing and the Engineering Bottleneck w/ Mike Hill
Peyton and Nihal bring Mike Hill, General Manager at Big Rocks Engineering, back onto the podcast to talk about a question that arose during our last IMC: Live…
- The Manufacturing Marketer
Marketing, By and For Engineers w/ Mike Hill | IMC Live
On this week’s IMC Live, we talk about marketing by and for engineers with Mike Hill, General Manager and Product Development Expert at Big Rocks Engineering.
- The Manufacturing Marketer
Fueling lead generation with "pricing curiosity" w/ Dale Underwood
Brendon and Peyton dive back into leveraging gated pricing content as a call-to-action – and if we even should – with Dale "The Pricing Guy" Underwood of…
- The Manufacturing Marketer
Pricing Curiosity w/ Dale Underwood | IMC Live
Dale Underwood joins Industrial Marketing Collective: Live to talk about his concept of pricing curiosity -- and exactly how it can drive conversions.
- The Manufacturing Marketer
Is Longform Content Dead? w/ James Boeckmann
You may have caught our IMC Live episode with James Boeckmann, Content Director here at Gorilla and a dear friend. He talked about longform content for short…
- The Manufacturing Marketer
Longform Content for Short Attention Spans w/ James Boeckmann | IMC Live
We’re joined by Gorilla 76 Content Director James Boeckmann to talk us through longform content's role in marketing.
- The Manufacturing Marketer
Reflecting on the 2025 Industrial Marketing Summit w/ Peyton Warren
Industrial Marketing Summit organizer and Gorilla 76 Marketing Director, Peyton Warren, sits down with Aren to discuss favorite moments and takeaways from the…
- The Manufacturing Marketer
Spring Cleaning w/ Grace Halverson | IMC Live
Today we’ve got Grace Halverson, Senior Writer here at Gorilla 76 and a clean up expert – which is great because we’re talking about the trendy topic of Spring…
- The Manufacturing Marketer
Live from MAMstrong w/ Allen Fennewald
Allen Fennewald from Gorilla 76 asks questions from the floor of MAMstrong to talk all things trade show with marketers.
- The Manufacturing Marketer
All About You: Making 2025 the Year of Personal Growth | IMC Live
This week we’re joined by content creating maverick, Jordan Yates, to talk about not the marketing, but the marketer. We all want to advance our careers –…
- The Manufacturing Marketer
Digital Lessons for Your Manufacturing Showroom | IMC Live
This week we’re joined by Schuyler Van Sickle, a serial entrepreneur and the Founder & CEO of 3MERA, a company dedicated to empowering US manufacturers through…
- The Manufacturing Marketer
Tailoring Your Messaging to Engineers w/ David Peterson
Today, we’re joined by David Peterson, Director of Engineering Content at Control.com, which is the largest online community of Automation & Control Engineers…
- The Manufacturing Marketer
Speaking Engineer | IMC Live
This week’s topic is about what sometimes feels like speaking a foreign language: Creating technical content with the help of engineers. We’ve got two experts…
- The Manufacturing Marketer
Assessing Your Current Marketing Mix
Today, we’re talking about how to audit your current marketing activities. Is it worth it to continue doing them in 2025? If not, how do you justify that to…
- The Manufacturing Marketer
More on Emails w/ TJ Sheridan
Today, we’re going to dig a little deeper into the conversation about emails we had last week, on Industrial Marketing Collective: Live. We’re going to get a…
- The Manufacturing Marketer
Email Nurture w/ Nihal Shetty | IMC Live
Email nurture campaigns are critical for keeping your brand top-of-mind with your audience, delivering personalized content that resonates, and establishing…
- The Manufacturing Marketer
How We're Looking at 2025
Aren and Nihal talk through lessons learned in 2024 and how they're planning on approaching industrial marketing in 2025.
- The Manufacturing Marketer
Ask Me Anything w/ Gorilla 76 | IMC: Live
It’s tradition. For 3 years running now we’ve saved the final show of the year to bring a big ol’ troop of Gorillas together for a special Ask Me Anything…
- The Manufacturing Marketer
All About Blocks
Today, we’re joined by Randall Zaitz, Digital Creative Director at Gorilla 76, and Rui Huang, Lead Developer here at Gorilla, to talk about the move toward…
- The Manufacturing Marketer
Making an Impact with Marketing at a Global Company | IMC Live
Today, we’re talking about how to make an impact with marketing at a global company. So, to help us solve this puzzle we’re welcoming Karlaa Gregory and…
- The Manufacturing Marketer
REPLAY: Social Proof Marketing Done Right | IMC Live
With Thanksgiving cutting into our normal recording schedule, we thought we'd provide you all with a replay of an IMC Live episode from 2023. We are going to…
- The Manufacturing Marketer
The Magic of the Mid-Sized Trade Show w/ Andrew LeGrand | IMC Live
A lot of us have heard about the big manufacturing trade shows like The International Manufacturing Technology Show and FABTECH. Those big trade shows can…
- The Manufacturing Marketer
Rebranding and Branding Refreshes w/ TJ Sheridan
Today, we’re joined by our marketing designer TJ Sheridan to talk about how to build a strong visual brand as a marketing team without a full time designer…
- The Manufacturing Marketer
How to Make Your SMEs into Thought Leaders on LinkedIn w/ Rich Ward | IMC Live
Today, we’re tackling a topic that comes up in industrial marketing a lot: How do I get my SMEs to post more on LinkedIn and become industry thought leaders?…
- The Manufacturing Marketer
Reddit Marketing w/ Rich Ward
We’ve brought Rich Ward, Marketing Manager at AcroMat, on to talk all things Reddit. He’s been using the platform to help his company bring in new leads and up…
- The Manufacturing Marketer
All About Email
You know them, you sometimes love them – they’re emails. Aren and Nihal dig into what makes for compelling emails that can snag you conversions. And talk about…
- The Manufacturing Marketer
Clicks & Tricks: Designing Spellbinding Creative w/ TJ Sheridan | IMC Live
Sometimes design creative has to get a little more creative. If you don’t have an ideal set of design assets, how do you build compelling design creative?…
- The Manufacturing Marketer
Talking Shop: Ambiguity Aversion w/ Allen Fennewald
Today, we’re drawing on Allen’s study of conversion writing techniques to get to the root of what he and others have called ambiguity aversion, as well as some…
- The Manufacturing Marketer
The Evolution of Google Ads Keyword Strategy | IMC Live
Today, dear industrial marketers, we’re talking about… G-g-g-Goooogllleee. From the changes that have been happening on the pay-per-click platform to how we’ve…
- The Manufacturing Marketer
Building Your 2025 Marketing Plan w/ Katie Klaus
You may have caught our episode with Katie Klaus from Broaster Company about planning your 2025 marketing budget. A lot of that conversation tied back to the…
- The Manufacturing Marketer
Sales Enablement w/ Luke Wittenbraker | IMC Live
It’s the age old question: “How can sales and marketing work better together?” Particularly when it comes to sales enablement. Marketing doesn’t want to be a…
- The Manufacturing Marketer
Talking About Attribution
Today, we’re tackling an issue that has surely been a source of frustration for anyone that’s run paid digital advertising - attribution. All the data…
- The Manufacturing Marketer
Planning Your 2025 Marketing Budget w/ Katie Klaus | Industrial Marketing Live
Today, we’re joined by our own Katie Klaus from Broaster Company to talk about planning your 2025 marketing budget. Listen in to see how you can start your…
- The Manufacturing Marketer
Authenticity and Effective Content
Brand voice and authenticity are talked about a lot in B2C marketing - it’s often advantageous for their content to feel more human, relatable or even have a…
- The Manufacturing Marketer
Media Training 101 w/ Brianna Henderson
Developing your company leadership into compelling thought leaders in the industrial space? Depending on your leadership, that could be a tall order. But with…
- The Manufacturing Marketer
Managing a Better Website Lead Handoff w/ Grace Wright | Industrial Marketing Live
If you want to run a revenue focused marketing program, you want to make sure your leads actually get quoted and worked by your sales team. That can’t happen…
- The Manufacturing Marketer
Your SEO Content Playbook w/ Dale Bertrand
If you tuned in to last week’s episode, you’ll remember our guest, CEO of Fire and Spark, Dale Bertrand. We talked about how AI is changing the SEO game for…
- The Manufacturing Marketer
Leveling up your SEO game in the AI age with Dale Bertrand | Industrial Marketing Live
Today, we have AI and SEO researcher Dale Bertrand to talk to us about how to level up your SEO game in the AI age. Dale is the founder and CEO of Fire &…
- The Manufacturing Marketer
Even More on Killer Product Pages w/ Mary Keough and Allen Fennewald
You may have caught Mary Keough during her recent appearance on Industrial Marketing Live. And today, she’s back on the podcast to talk more about leveling up…
- The Manufacturing Marketer
Building Killer Product Pages w/ Mary Keough | Industrial Marketing Live
Today, Mary Keough is in the house! And she’s talking product pages. Mary is fresh off a big website project for CoLab and is here to share her knowledge.
- The Manufacturing Marketer
Making Engaging Trade Show Booths w/ Emily Ting
We’re talking trade shows, folks! How do you make your booth more engaging so you can draw in more visitors? But how do you balance flashy gimmicks that get…
- The Manufacturing Marketer
Marketing Side Hustles w/ Brendon Forrest
Today, we’re joined by a very special guest - Brendon Forrest! You probably remember Brendon from The Manufacturing Marketer and Industrial Marketing Live…
- The Manufacturing Marketer
Thoughts on AI for Graphic Design w/ Randall Zaitz
Today, we’re joined by Gorilla’s Digital Creative Director, Randall Zaitz, to talk about a topic fresh on everyone’s minds - AI. More specifically, how AI is…
- The Manufacturing Marketer
Career Growth for Industrial Marketers w/ Sami Birch | Industrial Marketing Live
Today, we’re joined by a special guest, Sami Birch, to talk about career growth for marketers. Sami has had a few different roles within industrial marketing…
- The Manufacturing Marketer
More Insights on Paid Social Creative w/ Jenny Wang and Allen Fennewald
You might’ve caught our Industrial Marketing Live with Jenny Wang and Allen Fennewald a few weeks ago. And this week, they’re joining us again on the pod to…
- The Manufacturing Marketer
Staying True to the Brand while Working with Agencies w/ Todd Imming | Industrial Marketing Live
Today, we’re joined by special guest Todd Imming, Chief Marketing Officer of The Korte Company, and he’s here to talk about how to stay true to your brand…