Latest / The Manufacturing Marketer
Community-Driven Marketing, Reimagined for Industrial Brands w/ Matthew Sciannella
In this episode, our host Brendon talks with Matthew Sciannella, senior director of demand generation at Refine Labs and former strategy director at Gorilla 76, about how industrial marketers can think differently about building and engaging communities. Along with Peyton, they explore: - What community looks like in a B2B manufacturing context - How webinars have evolved into more interactive, audience-first experiences - The interplay between thought leadership, performance marketing and the Four P’s - Practical takeaways from real marketing efforts — and where we're going next Whether…
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