Latest / The Manufacturing Marketer
Authenticity and Effective Content
Brand voice and authenticity are talked about a lot in B2C marketing - it’s often advantageous for their content to feel more human, relatable or even have a sense of humor. In industrial marketing, we’re often talking about more technical topics…is a sense of authenticity or personality really necessary in our content? Aren and Nihal have a back-and-forth.
The skinny
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