Shows / The Manufacturing Marketer
The Manufacturing Marketer
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a…
Episodes
- The Manufacturing Marketer
What Branding Can Do for Manufacturers w/ Paul Kiesche
This week, we’re talking all things branding and rebranding. What makes it important for industrial companies? How should marketers start thinking about it?…
- The Manufacturing Marketer
Why Junior Marketers Fail (and What They Need to Succeed) w/ Julian Schaaf
A lot of us are taking previous marketing experience and trying to translate it into the B2B industrial sector. And a lot of us are trying to grow our teams…
- The Manufacturing Marketer
DIY Ad Creative Workflow w/ Jenny Wang and Allen Fennewald | Industrial Marketing Live
On this week's IML we’re joined by G76’s own Allen Fennewald, Thinker & Senior Writer, and Jenny Wang, Thinker & Marketing Designer. Today, we’re going to talk…
- The Manufacturing Marketer
Third Party Cookies are Going Away: What You Need to Know w/ Kevin McClary
PSA: Third party cookies are going away. Is it the end of the world? And how can you expect this change to impact your work as an industrial marketer? That’s…
- The Manufacturing Marketer
Knowledge Extraction: SME Interviews w/ Allen Fennewald and James Boeckmann | Industrial Marketing Live
On today's IML, we’re joined by our own Senior Writer, Allen Fennewald, and Content Director, James Boeckmann, to talk about knowledge extraction. How do you…
- The Manufacturing Marketer
Paid Search vs. Paid Social: How They Work Together
Today, we’re talking about paid search vs paid social, and how these two channels ultimately work best together. Aren's here to outline exactly what each…
- The Manufacturing Marketer
Reporting WITHOUT a CRM with Moby Hayat | Industrial Marketing Live
Make data-driven marketing campaign decisions without CRM or MAP software. Our Gorilla 76 Thinker and Senior Strategist, Moby Hayat, is an expert on making the…
- The Manufacturing Marketer
Classic and not-so-classic content frameworks w/ Grace Halverson and Rose Hansen
This week, we’re thinking more about how to package your positioning effectively. In other words, we’re talking content. We want to figure out exactly what…
- The Manufacturing Marketer
What's Working for Industrial Startups w/ Julian Schaaf | Industrial Marketing Live
Today, we’re talking about what’s working for industrial startups and how it might work for you with the help of our guest Julian Schaaf, inventor of IML…
- The Manufacturing Marketer
Digging into Conversion Copy Tricks and LPs w/ Allen Fennewald
This week, we’re digging deep into the craft of conversion copywriting. We want to identify the tactics and tricks that really drive readers to take action…
- The Manufacturing Marketer
Landing Pages That Convert | Industrial Marketing Live
We’re talking about the big L-P! Landing Pages! Our thinking on how to structure and write landing pages has changed a bit over the past year, and we wanted to…
- The Manufacturing Marketer
A 6 Month LinkedIn Ads Blueprint Breakdown with Justin Rowe and JD Garcia
Last week, we were joined by Justin Rowe and JD Garcia from Impactable to talk about LinkedIn Ads strategy on Industrial Marketing Live. Today, they’re back!…
- The Manufacturing Marketer
BONUS: 2024 State of Marketing to Engineers Report with CJ Haight of GlobalSpec
We’re talking about how to reach the technical buyer, and we’ve got data. CJ Haight from GlobalSpec is here to unpack the 2024 State of Marketing to Engineers…
- The Manufacturing Marketer
LinkedIn Tactics with Justin Rowe and JD Garcia | Industrial Marketing Live
Two of the top content creators on LinkedIn get tactical about paid media efforts on that very platform. Justin Rowe and JD Garcia join us from Impactable, a…
- The Manufacturing Marketer
Going Deep on Content Plans
Aren and Nihal tackle content plans: What goes into them and how make them into tight, effective road maps for delivering your messaging. We’ll dig into how we…
- The Manufacturing Marketer
The Art of the CTA with Allen Fennewald and Mary Tomlinson | Industrial Marketing Live
A call-to-action is much more than a "buy now" button. Most of your potential buyers aren't in buy mode, so you must meet them where they are today if you want…
- The Manufacturing Marketer
PR and Earned Media Part 2: A Tactical Deep Dive with Elianna Novitch
Elianna Novitch, PR and content strategy specialist at Two Rivers Marketing, is back with us on the podcast to dive into some more tactical execution that’ll…
- The Manufacturing Marketer
PR: How to Get it and Why it Matters w/ Elianna Novitch | Industrial Marketing Live
Public relations = trade publication placements? Think again. From talking points to building social capital that will earn you media placements, Elianna…
- The Manufacturing Marketer
Lessons Learned From Agency Life
As former in-house industrial marketers, we're taking some time this week to reflect on that experience as well as our time working on the agency side at…
- The Manufacturing Marketer
Industrial Websites Part 2 with Beth Bauer and Tim Roenicke
On our last episode, we talked about industrial websites with special guests, Beth Bauer and Tim Roenicke from Fullerton Tool. Fullerton has a GREAT website…
- The Manufacturing Marketer
Industrial Websites with Beth Bauer | Industrial Marketing Live
How do you create a website that turns potential buyers into new customers? Lots of love and care. This week Beth Bauer joined IML to share how she manages her…
- The Manufacturing Marketer
Leveraging Live Events for Networking and Content Creation with Moby Hayat
We know tradeshows and other live events are a big part of marketing for industrial companies. You spend a lot of money and time on them, and it’s important to…
- The Manufacturing Marketer
Google Ads 201: Campaign Management | Industrial Marketing Live
We're back to celebrate the new year with a fresh conversation about paid search on Google Ads! Our performance marketers Kevin McClary and Patrick Cronin…
- The Manufacturing Marketer
BONUS: 2023 Ask Me Anything | Industrial Marketing Live
It's an "Ask Me Anything" episode to close out 2023! The Gorilla 76 team and a community of industrial marketers tackle the group's top-of-mind marketing…
- The Manufacturing Marketer
Setting goals and expectations with leadership in 2024 with Grace Wright
Having the right goals in place, communicating expectations to leadership, and agreeing on how those goals will be measured is super important for marketing's…
- The Manufacturing Marketer
What goes into creating a strong product video? With Nick Tacony
If you listened to last week’s episode, you’ll remember Nick. He came on Industrial Marketing Live and talked about how to achieve professional product videos…
- The Manufacturing Marketer
How to achieve professional product videos | Industrial Marketing Live
Lights, camera... Time to elevate your company's video production on this week's IML! As requested by IMLers, we brought senior videographer Nick Tacony back…
- The Manufacturing Marketer
How interns can help level up your marketing game with Andrew Hill
A lot of industrial marketers are working on very small teams with limited resources. Developing a paid, part time intern program is a great way to increase…
- The Manufacturing Marketer
Employee recruitment marketing with Elyse Guttmann and Jon Franko
This is a marketing podcast, but we know labor challenges are one of the biggest problems facing manufacturers today. Managing turnover and attracting top…
- The Manufacturing Marketer
Writing technical content your customers want to read | Industrial Marketing Live
We've all seen (and scrolled right through) a product's technical spec sheet. They're not engaging and fail to capture your company's unique point of view. So…
- The Manufacturing Marketer
Mastering the lead hand off by integrating your tech stack with John Joyce
Today's episode is all about the lead hand off between marketing and sales. It's extremely important and often involves a lot of tech and integrations. John…
- The Manufacturing Marketer
Conducting desk research with Victoria Sakal | Industrial Marketing Live
Customer interviews, third-party reports and Google searches are great, but they’ll only take your marketing research so far. On this week’s IML episode, we…
- The Manufacturing Marketer
Strategic organic content on social media part 2
Shelby Huber and Kelly Obbie of Cadenas Parts Solutions join us on the podcast to continue our conversation about organic social strategy. We talk more about…
- The Manufacturing Marketer
Strategic organic content on social media with Kelly Obbie and Shelby Huber
Our friends at CADENAS PARTsolutions Kelly Obbie and Shelby Huber shared some thoughtful strategies on increasing your company’s organic social engagement…
- The Manufacturing Marketer
Everything you need to know about the 2024 Industrial Marketing Show
The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit. The Industrial…
- The Manufacturing Marketer
Unleashing AI in B2B Manufacturing Marketing
Today we delve further into artificial intelligence (AI) in B2B manufacturing marketing. Brendan is joined by Joe Sullivan and Rose Hansen to discuss the…
- The Manufacturing Marketer
How 67 Industrial Marketers are using AI right now | Industrial Marketing Live
Enter the world of AI by listening to actual use cases and tools such as: - Video transcripts with Descript - Blog outlines using Chat GPT and Claude - Audio…
- The Manufacturing Marketer
Industrial product launches part 2 with Jeff and Dan from Graco
Dan and Jeff from Graco join us on the podcast to finish up our discussion on industrial product launches. In this show we discuss creating your marketing plan…
- The Manufacturing Marketer
Marketing’s role in industrial product development with Jeff and Dan from Graco | Industrial Marketing Live
We’re pleased to introduce two veteran product launchers to the IML community this week: Jeff Shaffer and Dan Purkat of Graco. Jeff and Dan take us through the…
- The Manufacturing Marketer
Lessons Traditional Manufacturing Marketers Can Learn from Industrial Startups | Webinar hosted by 6sense
On this episode of The Manufacturing Marketer we are sharing audio with you from a panel hosted by Jam Khan from 6sense. In this session, Grace Wright…
- The Manufacturing Marketer
Building your Industrial Learning Center | Industrial Marketing Live
If you work in marketing, you’ve worked with your company blog. In this episode, we’ll lean on Gorilla 76’s technical experts, Digital Creative Director…
- The Manufacturing Marketer
Niche Audiences: Alternative Tactics for Hard-to-Reach Industrial Buyers
Brendon and Aren discuss challenges with targeting niche B2B audiences and share alternative tactics like building custom lists to overcome platform…
- The Manufacturing Marketer
Setting SMART goals and KPIs to track marketing performance
Brendon Forrest and Aren Buresh discuss how industrial marketers can set measurable goals and track key performance indicators (KPIs) to evaluate marketing…
- The Manufacturing Marketer
The foundational tech stack industrial companies need | Industrial Marketing Live
What you need, what you don’t, and how it’s used - refine your marketing tech stack with these foundational tools. Listen in on Peyton, Brendon, Kevin and…
- The Manufacturing Marketer
Diagnose your marketing campaigns with Patrick Cronin
Not every campaign you run will be homerun out of the gate. But we can get into them surgically and diagnose the problem. Patrick joins today to share his…
- The Manufacturing Marketer
Social proof marketing done right | Industrial Marketing Live
Give your future customers the gift of going second with social proof marketing. In this conversation G76 Conversion Writer Allen Fennewald joins Brendon and…
- The Manufacturing Marketer
Google Analytics 4 for Industrial Marketers w/ Patrick Cronin | Industrial Marketing Live
Now that Google Analytics 4 (GA4) is actually here, how confident do you feel that you're using it effectively? In this screen-share heavy episode, we cover…
- The Manufacturing Marketer
122 days as Head of Marketing part 2 with Mary Keough
Mary and I continue our conversation from last week on her first 122 days as Head of Marketing at a SaaS company.
- The Manufacturing Marketer
122 days as Head of Marketing w/ Mary Keough | Industrial Marketing Live
In this special episode, Peyton and Brendon welcome back former IML co-host Mary Keough. Mary has been the head of marketing at Map My Customers for 122 days…
- The Manufacturing Marketer
Why story is critical for your Go-To-Market strategy | Industrial Marketing Live
In this episode, we're talking about a foundational element of go-to-market strategy: the narrative. Joining us to unpack how story provides the framework to…
- The Manufacturing Marketer
Lay the groundwork for effective industrial marketing
Brendon and Aren explore the crucial groundwork that industrial marketers must undertake before launching effective content and campaigns. They emphasize the…
- The Manufacturing Marketer
The effect of company culture on marketing | Industrial Marketing Live
As marketers, some of the levers we’d like to pull seem harder to reach. Culture is one of those levers, but its effects (good or bad) run deep. Spoiler alert…
- The Manufacturing Marketer
YouTube ads with Kevin McClary
85% of American internet users visit YouTube once a week. Your audience is most likely on this platform, but running YouTube campaigns is much different than…
- The Manufacturing Marketer
How to build a targeted social audience in LinkedIn | IML
When you embark on a paid social journey, one of your first steps is creating your targeted audience. In this Industrial Marketing Live session, G76 Strategy…
- The Manufacturing Marketer
Mobile website design with Randall Zaitz
Do you know how many people are visiting your website with a mobile device? We have started to see that number growing, especially if you are running…
- The Manufacturing Marketer
Podcasting for Manufacturers with Chris Luecke | Industrial Marketing Live
Podcasts are an underutilized promotion and distribution channel for industrial companies. This week on IML, we're talking with manufacturing podcast titan…
- The Manufacturing Marketer
Google Analytics metrics you should be using with Patrick Cronin
Google Analytics is a pretty basic but underutilized tool in manufacturing marketing departments. Inside this platform is a lot of data about how your content…
- The Manufacturing Marketer
Marketing improvements for OEMs & distributors
Today, we start "the healing process" in the often disjointed relationship between original equipment manufacturer (OEM) and distributor. With Beth Bauer from…
- The Manufacturing Marketer
Manage your time effectively with Alex Monroe
You have a million things to get done: plan tradeshows, make content, run campaigns, evaluate the CRM and a whole lot more. Alex Monroe, Project Manager at…
- The Manufacturing Marketer
Hubspot for manufacturers AMA with Charley Vlietstra | Industrial Marketing Live
In this 45-min session, the Industrial Marketing Live community peppers Hubspot Account Manager Charley Vlietstra with questions and the Gorilla team shares…