Latest / The Manufacturing Marketer
Niche Audiences: Alternative Tactics for Hard-to-Reach Industrial Buyers
Brendon and Aren discuss challenges with targeting niche B2B audiences and share alternative tactics like building custom lists to overcome platform limitations. They cover the pros and cons of native targeting vs. lists and when to use each approach. Tips include leveraging internal SMEs, targeting subsets of industries, and continuous refinement.
The skinny
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