Shows / The Manufacturing Marketer
The Manufacturing Marketer
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a…
Episodes
- The Manufacturing Marketer
B2B content repurposing with Aren Buresh
Creating a stream of content is a difficult challenge for small marketing teams. On this episode Brendon talks with Aren Buresh, Gorilla 76 strategist, about…
- The Manufacturing Marketer
How to set your paid social budget with Grace and Aren
Do you want to run a demand-gen paid social strategy, but don't know how much budget to ask for? The Gorilla 76 team discusses a couple of strategies to think…
- The Manufacturing Marketer
A modern tradeshow strategy that works with MJ Smith | Industrial Marketing Live
IML’s vendetta against poorly leveraged trade shows continues with some added firepower: Enter MJ Smith. MJ, who is now the VP of marketing at CoLab, will walk…
- The Manufacturing Marketer
TikTok content strategy with Kevin McClary
In this episode Brendon and Mary are joined by Gorilla 76 senior performance marketer Kevin McClary. The three of them discuss which types of content would do…
- The Manufacturing Marketer
TikTok for B2B manufacturers | Industrial Marketing Live
There's no question of TikTok's almost omnipresent use, but is it the right move for your industrial marketing strategy? On this episode of Industrial…
- The Manufacturing Marketer
How to Succeed at Trade Shows: Tips for B2B Marketers with Jake Hall
Featuring Jake Hall: https://www.linkedin.com/in/jacobrhall/ In this Manufacturing Marketer Podcast episode, Brendon and Mary from Gorilla 76 speak with Jake…
- The Manufacturing Marketer
Executing a better trade show with Jake Hall | Industrial Marketing Live
Trade shows are often a huge line item in a manufacturing company’s budget – even when the ROI on these shows is unclear at best, they continue to be a…
- The Manufacturing Marketer
Personal Branding: The Key to Career Advancement
Join Mary Keough and Brendon Forrest as they share their personal journeys in corporate marketing and how personal branding played a crucial role in their…
- The Manufacturing Marketer
Why personal branding is the right move for manufacturers | Industrial Marketing Live
On this episode of Industrial Marketing Live we’re talking influencer marketing and personal branding with Eddie Saunders, Jr. With some help from the Gorilla…
- The Manufacturing Marketer
The copywriting process with Allen Fennewald
In this episode of the Manufacturing Marketer Podcast, Brendon Forrest and Mary Keough are joined by Allen Fennewald, a conversion copywriter from Gorilla 76…
- The Manufacturing Marketer
Writing copy that will increase your B2B conversions | Industrial Marketing Live
On this episode of Industrial Marketing Live, G76 Conversion Writer Allen Fennewald takes the stage to discuss the tactics that will transform your copy from…
- The Manufacturing Marketer
Google Ads success and set up
Mary and Brendon are building on last week's episode on Google Ads. Kevin McClary, Gorilla's senior performance marketer, joins the team on this one. On this…
- The Manufacturing Marketer
Google Ads 101 | Industrial Marketing Live
On today's episode, we're diving into the world of paid media and specifically, Google Ads. With Senior Performance Marketer and TikTok star Kevin McClary…
- The Manufacturing Marketer
2022 lookback & look ahead to 2023
Mary and Brendon discuss their growth areas in marketing over the last year. They close the conversation out by discussing what excites them in B2B industrial…
- The Manufacturing Marketer
Ask us anything part 2
As promised, here is the follow-up to our last episode with a bunch more questions the TMM crew answer. Joining Mary and Brendon on this show are our…
- The Manufacturing Marketer
Ask us anything | Industrial Marketing Live
On the last show of the year Mary, Brendon, Peyton and the rest of the Gorilla 76 team answer your questions. We take questions from industrial marketers on: -…
- The Manufacturing Marketer
Industrial content strategy
Industrial marketers need content to fuel demand generation campaigns. Many of us work on small teams with few resources. In this episode, Mary and Brendon…
- The Manufacturing Marketer
Writing emails your audience can't wait to read with James Boeckmann
James joins Mary and Brendon again to discuss what makes an effective email marketing strategy. James dives deep on writing emails people actually want to read.
- The Manufacturing Marketer
Revamping (or creating) your email strategy with James Boeckmann | Industrial Marketing Live
How should manufacturers use email to connect with their customer lists? Are newsletters still worth doing? Our answer might surprise you! Join Mary, Brendon…
- The Manufacturing Marketer
What would you do differently as a Marketing Manager with Matt Sciannella
What would you do if you could go back in time and back in-house with your current knowledge? That is what Brendon and Mary asked Matt on this episode of The…
- The Manufacturing Marketer
Lessons manufacturers can learn from SaaS with Matt Sciannella | Industrial Marketing Live
We welcome IML veteran and Refine Lab's Director of Demand Gen Matt Sciannella onto the stage to share what he has learned since shifting industries from…
- The Manufacturing Marketer
What is demand generation anyways?
The term "demand generation" can be thrown around as an industry buzzword. In the episode, Mary and Brendon talk about what demand generation actually means…
- The Manufacturing Marketer
The Industrial Customer Experience with Chris Belli
Featuring Chris Belli, Vice President of Marketing and Business Development at Studio Sciences. Following up on the conversation from the last episode, Mary…
- The Manufacturing Marketer
Customer experience and leveraging your brand with Chris Belli | Industrial Marketing Live
Featuring Chris Belli, Vice President of Marketing and Business Development at Studio Sciences. On this session of Industrial Marketing Live, Chris shares his…
- The Manufacturing Marketer
Build the hype for your next marketing plan | Industrial Marketing Live
On this session of Industrial Marketing Live, we jump in and build a marketing plan outline you can use to drive real results in 2023 We discuss: - How to…
- The Manufacturing Marketer
The importance of a CRM for industrial marketing and sales teams
Featuring Michael Murphy from Hike2 Your CRM is more than a marketing or sales tool. It is a business tool that allows you to make intelligent business…
- The Manufacturing Marketer
What manufacturing leaders care about
Featuring Joe Sullivan, Co-Founder of Gorilla 76 At most manufacturing companies many marketers struggle to get a seat at the table to discuss business…
- The Manufacturing Marketer
Get Marketing a Seat at the Table | Industrial Marketing Live
Featuring Gorilla 76 Co-founder Joe Sullivan In this session of Industrial Marketing Live, we welcome Joe Sullivan to the stage to discuss the impact having a…
- The Manufacturing Marketer
How to make tradeshows work for industrial marketers
Are industrial tradeshows dying? Maybe. But tradeshows can still be valuable if you do them right. On this episode, Mary and Brendon talk about getting your…